Converge

Active

All-in-one marketing measurement for B2C

Summer 2023Founded 20226 peopleNew York, NY, USA

www.runconverge.com ↗LinkedIn ↗X ↗GitHub ↗See on the Idea Map B2B momentum

About

We're building the unified marketing measurement stack for online stores. We make it easy for marketeers to understand where their customers come from, cut unprofitable channels, and scale when things are working. We are vertically integrating the modern data stack for marketing teams of online stores by consolidating customer data collection, consent management, identity resolution, transformations, attribution, data forwarding, and analytics into a single platform.

From their website

as of Jun 7, 2026www.runconverge.com ↗

SaaSSubscription

Converge positions itself as an AI-native growth platform for DTC, focusing on agentic media buying, attribution, and server-side tracking to optimize marketing across channels. It emphasizes automated spend allocation, recurring analytics, and a unified view of marketing performance for B2C brands.

Converge provides an AI-driven platform that automates media buying (Agentic Media Buying), generates recurring analytics and reports (Routines, MCP), and delivers multi-touch attribution and server-side tracking. It integrates with 40+ tools across ecommerce, ad platforms, email & SMS, analytics, and data warehouses. The product stack includes attribution, marketing analytics, conversion tracking, and data infrastructure, all tied together to power cross-channel marketing decisions and automated optimization within a DTC context.

Who it’s for: Direct-to-consumer (DTC) marketing teams and growth teams seeking AI-assisted media buying, attribution, and server-side tracking to optimize omnichannel campaigns.

Features

Agentic media buying automation
Multi-touch attribution (MTA) and true channel contribution
Server-side tracking for a unified source of truth
Marketing analytics and BI for marketing teams
Automated routines and reports
Integrations with 40+ tools across ecommerce, ads, email/SMS, analytics, and warehouses
One-click data enrichment and ad-hoc data questions

Hiring/product updates and active pricing/documentation presence; ongoing emphasis on dashboards, demos, and integrations

Founders · 3

Jan-Henrik LambrechtsFounder

co-founder and ceo @Converge -- worked on ml vision models @TsinghuaU before that

LinkedIn ↗X ↗

Jerome BillietFounder

Co-founder at Converge - studied finance at London Business School before.

LinkedIn ↗X ↗

Thomas HolvoetFounder

Columbia

Studied CS in Ghent (Belgium), went on to drop out of the data science masters at Columbia to start Converge

LinkedIn ↗X ↗

Launch

Launched on Y Combinator · Jun 2023

View launch post ↗

We help online stores improve ad performance and attribution accuracy through better tracking.

Converge auto-tracks ecommerce events (e.g., Add To Cart, Purchase) across browser and backend, forwards data to analytics and ad platforms for accurate attribution and improved ad performance. It targets online stores and agencies, offering a no-code setup and a unified KPI view with granular attribution across channels and campaigns.

From the original launch (Jun 2023) — may be outdated.