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Advertising for the new internet
B2B advertising is broken: poor targeting, wasted ad spend, bot traffic, and 3rd party-cookies. Vector helps marketers drive pipeline with contact-level targeting and revealing who's seeing your ads (even if they never convert).
Vector offers contact-level advertising that identifies real buyers who engage with a brand and enables launching campaigns with those known contacts across multiple ad platforms. It emphasizes de-anonymized, name-based targeting and insight into who clicks ads, not just anonymous engagement.
Vector connects your contact data to major ad platforms (LinkedIn, Google, Reddit, etc.), filters prospects to those matching your ICP by demographics and firmographics, and automatically pushes audiences to campaigns. It reveals who clicks ads (even without a conversion) and provides multi-channel retargeting and playbooks to optimize ABM-like workflows. The product supports site, CRM, and target account engagement data, and emphasizes real-name, contact-level audience creation and maintenance across channels.
Who it’s for: B2B tech/enterprise buyers and marketing teams seeking account-based or contact-based advertising who want to target known individuals by name and role rather than anonymous visitors.
raised funding ($10M) to grow, product updates and new features, marketing-focused content and case studies
Hi 👋🏼 I'm Josh. Building, Vector to help founders find, prioritize, and track the accounts they're most likely to turn into their customers! Previously: - Built the SC team @ Drift from Series B - Vista acquisition 🦄 - Exited GrowthStack - A hybrid RevOps agency + SaaS company 🎉 - Exited GoCable - A rapid prototyping SaaS for subsea cables 🐙 - Served as an intel analyst in the USAF ✈️
Co-founder and COO of Vector, on a mission to revolutionize how marketing builds a contact based strategy. A US Air Force Veteran and former Instructor Pilot with over 15 years of leadership experience building and training sales teams. Previous to Vector, Co-founder and CEO Josh Perk and I served as executives in charge of Sales Engineering at Drift helping drive a $1.3B acquisition.
Vector alerts sales teams when their executives, investors, and customers can intro them to their target accounts.
Vector launches a Relationship Intelligence platform that analyzes signals across a company’s network to identify authentic relationships for sales teams. It targets CROs and GTM teams, using its Shared Experience Graph and real-time signals to win, retain, and expand deals by leveraging meaningful introductions and referrals.
From the original launch (Jan 2024) — may be outdated.
AI Operating System for Private Market Investors
The operating system for inbound B2B revenue
