HockeyStack
ActiveThe operating system for inbound B2B revenue
About
HockeyStack improves sales outcomes for B2B companies by helping them record and understand every interaction their customers have with their marketing, sales reps, CSMs, and products. We map every customer touchpoint from ad impression to closed won and to upsell using our own tracking script and native integrations to the B2B GTM tech stack. Building this source of truth allow us to give companies previously hidden insights that generate incremental revenue, such as: - Deploy marketing budget: "Launch this ad campaign to this audience to generate $XM in pipeline" - Target the right accounts with the right messaging: "These accounts have the highest likelihood to convert, put them on this email sequence" - Convert more of the pipeline: “Pied Piper hasn't visited the site for 8 days; give Jim a phone call”
HockeyStack positions itself as a B2B Revenue Data Platform that unifies marketing, product, and sales data to provide a single source of truth for GTM and RevOps, connecting in-product behavior to commercial outcomes and enabling attribution across the funnel.
The platform integrates marketing, product, and sales data to form a unified GTM intelligence system. It attributes upsells, churn, and expansion to specific user behaviors within the product and across the customer lifecycle, providing dashboards, workflows, and AI-powered insights to optimize GTM strategies and revenue operations.
Who it’s for: B2B GTM teams, RevOps, marketing and product teams at mid-market to enterprise companies seeking unified revenue data and attribution across the customer lifecycle.
- Unified revenue data platform
- In-product behavior to commercial outcomes attribution
- Go-To-Market intelligence dashboards
- AI-powered insights for GTM optimization
- Cross-functional data unification (marketing, product, sales)
- Prebuilt workflows and dashboards for GTM teams
Customers: Rakuten, Justworks, Firstup, GitHub, Airbyte, 8x8, Yext, Mastercard, Tipalti, Yext
References to case studies and logos of large customers; emphasis on AI analytics, GTM intelligence, and enterprise resources suggesting traction and growth; multiple customer stories and resources indicate active market engagement.
Founders · 3
Co-Founder & CEO @ HockeyStack. I started learning to code as a child, started selling digital products online in my freshman year of high school in Turkey, went to the US for college & dropped out during my first quarter to build HockeyStack.
Founder & CRO at HockeyStack- the revenue infrastructure for B2B. One of the fastest growing YC companies, used by Outreach, Appsflyer, Yext, Sendoso, 8x8, and more. Hiring engineers, recruiters, and marketers in SF!
Launch
How Whatfix, Cognism, and 35+ others analyze marketing and sales performance & generate more pipeline
HockeyStack connects CRM, ads, web, and product analytics to create a single source of truth for customer engagements, enabling non-technical users to see which channels and segments drive revenue and to export high-intent account lists for targeted sales and marketing campaigns.
From the original launch (Aug 2023) — may be outdated.
Website over time
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