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Building the AI-powered marketing ops platform that turns website…
Surface Labs helps B2B companies capture, qualify, and convert inbound leads through intelligent contact forms. We replace tools like HubSpot Forms, Zapier, and Chili Piper with a single platform that embeds on any site with one line of code. Our AI agents handle lead capture, enrichment, routing, follow-up, and CRO testing — automating what used to require full marketing ops teams. Customers see a 30% lift in conversions in under 2 weeks, and our partial response capture feature collects 50% more emails from form drop-offs.
Surface Labs offers an AI-powered Lead Operations Center that automates lead capture, qualification, routing, and nurturing to increase demos booked. It combines AI agents with human oversight to streamline marketing ops and reduce manual workload.
Provides a suite of features: capture with multi-step forms and spam filtering, qualify with ICP-based scoring, route leads to the appropriate salesperson via plain-English routing rules and calendar integrations, and recover/nurture with automated email and iMessage follow-ups. Integrates bi-directionally with CRM systems (Salesforce, HubSpot, etc.), supports SSO and audit logs for enterprise, and offers tiered pricing with increasing workflow limits and included features across Light, Growth, Scale, plus new Enterprise options.
Who it’s for: B2B marketing teams and enterprises seeking autonomous marketing operations and lead-to-demo automation.
Hiring page referenced; product updates and pricing pages available; customer testimonials and case studies highlighted.
Co-founder and CEO of Surface Labs. Building AI Marketing Agents for B2B.
Arjun is a UC Berkeley EECS alum. He joined Snowflake's first growth team where he deployed and optimized signup.snowflake.com. He boosted conversion rates for sign ups by 70% through form and funnel optimization. This inspired the founding of Surface Labs!
We're building a better way to buy products, starting with forms.
Surface Labs builds intelligent, embeddable forms for B2B sites to collect richer first-party data and personalize content with AI, aiming to improve form completions and conversions. They announce early, customizable forms with features like AI-driven routing, lead enrichment, and integrations, plus a limited onboarding for select companies ahead of a self-serve launch.
From the original launch (Aug 2023) — may be outdated.
Sales Agents with 100+ data sources to close more deals
AI Agents for outbound working by your side
