Surface Labs
ActiveBuilding the AI-powered marketing ops platform that turns website…
About
Surface Labs helps B2B companies capture, qualify, and convert inbound leads through intelligent contact forms. We replace tools like HubSpot Forms, Zapier, and Chili Piper with a single platform that embeds on any site with one line of code. Our AI agents handle lead capture, enrichment, routing, follow-up, and CRO testing — automating what used to require full marketing ops teams. Customers see a 30% lift in conversions in under 2 weeks, and our partial response capture feature collects 50% more emails from form drop-offs.
Founders · 2
Co-founder and CEO of Surface Labs. Building AI Marketing Agents for B2B.
Arjun is a UC Berkeley EECS alum. He joined Snowflake's first growth team where he deployed and optimized signup.snowflake.com. He boosted conversion rates for sign ups by 70% through form and funnel optimization. This inspired the founding of Surface Labs!
Launch
We're building a better way to buy products, starting with forms.
Surface Labs builds intelligent, embeddable forms for B2B sites to collect richer first-party data and personalize content with AI, aiming to improve form completions and conversions. They announce early, customizable forms with features like AI-driven routing, lead enrichment, and integrations, plus a limited onboarding for select companies ahead of a self-serve launch.
From the original launch (Aug 2023) — may be outdated.
Formerly “Surface”
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