platoseedplatoseed
Performance-Optimized Influencer Marketing at Scale
1stCollab is the first influencer platform that fully automates and optimizes every aspect of your influencer marketing program. We’ve helped hundreds of startups launch their first campaigns and enabled larger brands to scale to thousands of influencers, while saving them over $1M annually in influencer spend. What we offer: - Smart search & recommendations – Instantly connect with thousands of relevant influencers. - Full campaign automation – From outreach and negotiations to contracts, payments, and taxes, we handle it all. - Real-time performance tracking – Monitor conversions, revenue, and run A/B tests with detailed reporting.
1stCollab is an AI-powered influencer marketplace that connects creators with brands and managers, aiming to streamline brand deals, payments, and collaboration workflows. It emphasizes fast payments, easy discovery of opportunities, and an ongoing relationship with creators. The platform promotes itself as a convenient, creator-friendly sponsorship solution.
The product matches creators to brand opportunities based on profiles, enables applications in minutes, provides a self-updating media kit, and guarantees fast payments after partnerships are completed. It eliminates manual outreach and negotiation friction by presenting brands and campaigns that fit a creator's audience, supports streamlined communication with dedicated human support, and auto-updates key creator metrics for brands through a dynamic media kit.
Who it’s for: Creators (influencers) seeking brand partnerships, brands seeking influencer campaigns, and managers handling influencer programs.
Currently working on 1stCollab, the best platform for brands and creators to collaborate on influencer marketing campaigns. I was previously at Pinterest for over nine years, where I watched the company grow from 100 to 3k employees. Most recently, I was Head of Discovery product there where I led our Home, Search, and Pins teams and was responsible for user engagement. Before that, I was a tech lead on the Recommendations team.
Co-founder at 1stCollab, a platform for brands and creators to connect and run marketing campaigns together. Before 1stCollab, I worked at Pinterest, where I was a product manager for the homefeed recommendations team, the international growth team, and—most recently—the creator engagement and community teams.
Currently working on building a network for brands and creators to connect and launch marketing campaigns. Previously, I was a Tech Lead on search and recommendations at Coupang and Pinterest. If you're interested in search, recommendations, or creators, please reach out :)!
1stCollab is an AI-powered influencer marketing platform that automates the process of running an influencer marketing campaign.
1stCollab provides an AI-powered influencer marketing platform that automates campaign setup and execution, enabling users to launch campaigns in minutes by using a look-alike discovery tool to identify and vet influencers and manage all steps from goals to approvals. It targets brands and marketers seeking faster, data-driven influencer campaigns across platforms, with a self-serve discovery tool and ML-backed automation.
From the original launch (Mar 2023) — may be outdated.
Social listening for the video era
ML Marketing Infrastructure
