platoseed
We automate creator marketing for the world's largest brands
Reacher is an AI-powered platform that automates creator marketing workflows—from discovery and outreach to campaign management and content strategy—making marketing teams 10x more productive. We handle the manual tasks so brands can focus on building relationships with creators while centralizing their operations in one platform to manage creators on TikTok Shop, Instagram, and YouTube.
Reacher automates creator marketing for brands to grow TikTok Shop revenue. It provides AI-powered discovery, outreach, CRM, and analytics to manage creator relationships and campaigns at scale.
Reacher offers an integrated platform that automates creator discovery using AI, ranks creators, and enables outreach via DMs, emails, and collaboration invites. It includes CRM for creator statuses, messages, samples and GMV tracking, automated sample approvals, re-engagement for stalled creators, and community management via Discord. The product provides social, brand, and creative intelligence, AI-generated creative briefs, campaign management with rewards, affiliate tracking, and an API to build on affiliate data. It also features an AI chatbot in brand voice, dashboards for all affiliate metrics, and integration points with external tools (MCP/AI tools).
funding mentions (Y Combinator), traction with 1000+ brands, 14-day free trial, notable testimonials
Bay area born and raised. Cupertino native. Work, gym, hiking, nature, walking, rugby, soccer, dogs, birds, edm, heavy metal, healthy lifestyle, work. Cupertino High School -> UC Santa Cruz -> UC San Diego -> UC Berkeley -> Palo Alto Networks -> Reacher. Currently building Reacher. The AI Brand Manager for ecommerce businesses scaling through the creator economy.
Automate creator management, campaign optimization, and content strategy so marketing teams can focus on what humans do best.
Reacher offers an automation platform for creator marketing, targeting ecommerce agencies and DTC brands. It provides creator discovery, CRM-based management, campaign execution and analytics, creative intelligence, and multi‑platform integration to streamline outreach, messaging, payments, and content strategy across TikTok Shop, Amazon, Shopify, and other networks.

AI coworker for marketing teams at the largest consumer brands

We reverse engineer B2B growth, starting with LinkedIn.