platoseed
ML Marketing Infrastructure
Banabo is the first Marketing Attribution OS with the mission of getting a company’s marketing waste to zero. We help companies achieve this goal by mapping a website visitor’s entire journey through a sale, and showcasing the true impact of each touchpoint. Accurate attribution previously wasn’t possible due to GDPR in the EU, CCPA in California, and the iOS 14 Privacy Changes. And with Google banning tracking cookies in 2023, we’ve built the first fully cookieless marketing attribution solution, using zero personal data.
Banabo appears to be a ML marketing infrastructure platform that centers on creator-brand partnerships, enabling onboarding, analytics, and automated payments for creator programs. It positions itself as a one-stop system to recruit creators, analyze performance, and handle payouts within a unified workflow.
Strinkl (Banabo's platform) lets brands onboard creators, connect their YouTube, Instagram, and TikTok accounts, analyze content performance and audience signals, and automate creator payments once content is approved. The product provides creator analytics (geography, demographics, engagement), campaign performance tracking in real time, and one-click payout transfers to creators, removing manual invoicing and spreadsheets. The workflow comprises inviting creators, analyzing content insights, and automating payouts, with dashboards for campaign ROI and performance signals.
Who it’s for: Brands and advertisers seeking to run creator-led campaigns and UGC programs, aiming to recruit creators, measure performance, and streamline payments.
Public pricing page and detailed product workflow content; mentions of active campaigns, recent payments, and onboarding features suggest traction and ongoing product development. No explicit funding or hiring data provided in the text.
Co-Founder @ Banabo, the first fully cookieless marketing attribution platform. Feel free to say hi

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