platoseed
Brex for D2C Brands and Content Creators in Indonesia
UpBanx is Brex for D2C brands and content creators in Indonesia. We help our customers open a high-yield business account, get financing, manage transactions, and launch Web3 projects, all in one place. There are over 700k D2C brands and content creators in Indonesia. If we serve all of them, that is a $14b/year market opportunity. We've raised $5.6m so far from investors like Y Combinator, Alpha JWC, Alto Partners, CreditEase, Oliver Jung and lndonesia's biggest influencer Raffi Ahmad who has over 100m followers on social. We have also raised from 6 other Y Combinator founders. We are open to working with more investors that can bring strategic value to our long-term roadmap.
UpBanx positions itself as a next-generation financial technology platform tailored for creators and brands in Indonesia, offering financing, invoicing, and financial statement generation in one app. It emphasizes AI-powered content generation (UpThinx) and integrated financial services via licensed partners.
The product combines financial services and creator tools within a single app. Key capabilities include invoicing (creation, sharing, and reminders), financing with in-app admin fees (1.8–2.5% per month), and generation of financial statements from user data. It also offers UpThinx, an AI-powered content generator that creates on-brand copy for creators based on user-provided information. Access is via mobile apps (iOS and Android) with KYC and verification, and services are provided through licensed partners (e.g., Modal Rakyat) supervised by the Indonesian financial authority (OJK).
Who it’s for: Creators, brands, agencies, marketers, and content creators in Indonesia seeking integrated financial services and content generation tools.
Reported traction with Indonesian creator networks and investors; partnerships with notable networks and licensed financial partners; mentions of awards/status in local market media.
Award-winning Cambridge-educated executive, entrepreneur and investor with 10+ years of experience across technology, digital entertainment, corporate finance, public policy, and international relations.

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