platoseedplatoseed
Workflow automation for healthcare providers
Morf is an integration platform that allows healthcare providers to sync patient data and automate workflows across their tools. For example, when a patient submits an intake form, Morf creates a patient record in an EHR and sends insurance information for an eligibility check. You can think about it like Segment + Zapier for healthcare providers. Morf helps their customers eliminate tedious administrative tasks and empowers them to focus on patient care as they grow.
Morf Health is an automation platform for healthcare practices that streamlines operations and personalizes patient care through workflow automation and AI-assisted build capabilities. It emphasizes reducing manual tasks, integrating with existing tools, and providing HIPAA-compliant analytics and onboarding support.
Morf provides a no-code/low-code automation platform (Flo AI) that lets practices describe desired workflows and automatically builds them. It offers pre-built integrations with tools like Healthie and Formsort, a unified patient profile, real-time activity monitoring, and built-in scheduling, intake, and messaging features. The platform supports custom workflow automation, standardized templates, and data interoperability with HIPAA compliance and FHIR compatibility, plus easy vendor-swapping and historical data replay without coding.
Who it’s for: Healthcare practices and providers seeking to automate administrative and patient-facing workflows to improve signup, intake, communication, scheduling, and overall efficiency.
Marketing emphasis on trial (Try Morf for free), demos, onboarding support; mentions of onboarding process and enterprise-grade features; pricing page with multiple tiers and ongoing updates.
After studying product design + computer science at Stanford, I learned how to launch and iterate on great products at Google and Square. I moved into healthcare in order to work on problems I cared deeply about. As the first product hire at Parsley Health, I led the team that built our patient data infrastructure and the tech to launch and grow our virtual care offering. I'm starting Morf to solve the problems we faced at Parsley -- to empower the next gen of digital healthcare.
I have built and managed teams at a number of early-stage companies in the highly regulated health-tech and fin-tech / data spaces. As an engineering contributor I've created simplified data models and services for complicated healthcare problems in seed and Series A+ stage companies. I have also built and managed peta-scale data pipelines. My entrepreneurial interest in health-tech was borne out of having my patented work licensed by a major UK biotech company.
Turn manual healthcare process into automated workflows
AI-native scheduling and workforce management platform for healthcare
