Upwave

Active

Marketing analytics for the world's biggest brand marketers

Summer 2012Founded 201250 peopleSan Francisco, CA, USA

www.upwave.com ↗LinkedIn ↗X ↗GitHub ↗See on the Idea Map B2B momentum

About

Upwave is the #1 marketing analytics platform for the world's biggest brand marketers. Upwave's software shows marketers the impact and effectiveness of their brand investments. We use data science and machine learning to answer an age-old question: does brand advertising work? Upwave's enterprise platform is used by the blue-chip marketers like Unilever, Clorox, Verizon, American Express, T-Mobile, Corona, State Farm, Uber, and dozens more. Upwave was launched in Y Combinator and is a fast-growing, post-Series B growth-stage startup. We've raised from leading investors like Uncork Capital, Initialized Capital, Bloomberg Beta, PivotNorth, Industry Ventures, and Conductive Ventures...plus many leading marketing tech Founders & CEOs. The company is based in San Francisco.

From their website

as of Jun 7, 2026www.upwave.com ↗

SaaSSubscription

Upwave provides a Brand Outcomes Measurement Platform that brings science to top-of-funnel marketing by measuring brand lift, validating reach, and surfacing optimization opportunities across multiple media channels. It emphasizes real-time dashboards, cross-channel coverage, and AI-powered insights to improve brand performance.

Upwave offers a real-time, cross-channel platform that enables dynamic campaign dashboards, measurement of brand lift, validation of brand reach, and identification of optimization opportunities. It provides granular cut-level controls to compare media and creative performance, uses AI (Bayes Insights) to generate on-demand insights and reports, and offers always-on brand measurement with attitudinal data to verify audience reach beyond basic demographics. The platform supports channels including CTV, digital, social, linear, addressable, retail media, and streaming audio, and delivers actionable optimization recommendations for decision-makers.

Who it’s for: Brand marketers and advertisers (brands, agencies, and media partners) seeking cross-channel, real-time brand impact measurement and optimization insights.

Features

Real-time brand lift measurement
Cross-channel coverage (CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio)
Granular cut-level controls for media and creative
AI-powered insights and downloadable reports
Brand optimization with actionable recommendations
On-target profiles and reach verification using attitudinal data
Dynamic, real-time dashboards

Customers: IRIS.TV, Viant, Paramount, Wondery, Future Today, Westwood One, UM Worldwide, GumGum

Hiring/traction mentions and multiple named customer logos, plus press/newsroom activity and product updates indicating ongoing growth and adoption.