Amplitude

Public★ Top company

Digital Analytics Platform

Winter 2012Founded 2012750 peopleSan Francisco, CA, USA

amplitude.com ↗LinkedIn ↗X ↗Crunchbase ↗See on the Idea Map B2B momentum

About

Since graduating from YC, Amplitude (W12) has made it to IPO and beyond by helping cutting edge startups become category leaders. We’ve pioneered the digital analytics category to become the go-to solution for AI pioneers (Cruise, Midjourney), apps that touch millions of consumers (Doordash, Coinbase), and the best in B2B (Atlassian, Rippling, Canva). With product analytics, experiment, CDP, session replay, and more, Amplitude’s digital analytics platform shows you what your users love, where they’re getting stuck, and what keeps them coming back. You want to build a generational business, and we have the capabilities and pricing plans to guide you every step of the way. Check out our special deal for YC companies and get started on your analytics journey.

From their website

as of Jun 7, 2026amplitude.com ↗

SaaSSubscription

Amplitude is a digital analytics platform that combines product analytics, marketing analytics, session replay, and experimentation tools to turn user data into actionable insights. It emphasizes AI-driven analytics and cross-team data unification to accelerate product growth and decision-making.

Amplitude provides a consolidated analytics platform with modules for Product Analytics (deep-dive into user journeys and metrics), Web Analytics, Session Replay (visualize user sessions), Heatmaps (clicks, scrolls, engagement), Guides and Surveys (in-app feedback), Feature Experimentation (A/B testing for features), Web Experimentation (deploy and test experiences), Feature Management (control feature releases), Data Governance (data quality and governance), Integrations (connects to hundreds of partners), and AI-powered capabilities (AI Agents, AI Visibility, AI Feedback, MCP); aims to enable faster decision-making by combining quantitative metrics with qualitative insights and AI-assisted recommendations.

Who it’s for: Businesses and product teams seeking to optimize product adoption, user engagement, and conversion through analytics, experimentation, and AI-assisted insights across startups and enterprises.

Features

Product analytics for full user journey
Session replay and heatmaps
Guides and surveys for in-app feedback
Feature and web experimentation (A/B testing)
Feature management and activation
Data governance and trusted data
Integrations with hundreds of partners

Marketing and product analytics platform with AI features; extensive integrations; customer-facing content and pricing options imply active go-to-market and growth trajectory

Founders · 2

Spenser SkatesFounder/CEO

MIT

Spenser Skates is the CEO and cofounder of Amplitude. Amplitude started in 2012 to help organizations build better products through product analytics. Became a public company in 2021. Today, Amplitude serves more than 3,000 paying customers, guiding teams to clearer insights, faster action, and trusted data. MIT 2010, Course 20 (Bioengineering). Won MIT's largest programming competition, Battlecode, 2 years in a row.

LinkedIn ↗X ↗

Curtis LiuFounder/CTO

LinkedIn ↗

Launch

Launched on Y Combinator · Nov 2025

View launch post ↗

Turn support tickets, call transcripts, and reviews into actionable product insights.

Amplitude launches AI Feedback to turn user feedback from tickets, reviews, and conversations into prioritized product insights. It automatically groups feedback into feature requests, pain points, and bugs, shows frequency with contextual links, connects insights to product analytics, and enables custom questions and AI-assisted PRD writing for product teams.

Website over time

How Amplitude’s homepage introduced itself over the years — each line is the page title the web actually saw, linked to that moment’s archived capture.