Virool

Acquired

Virool provides native video advertising experience for the biggest…

Summer 201251 peopleSan Francisco, CA, USA

virool.com ↗Crunchbase ↗See on the Idea Map B2B momentum

About

A LITTLE ABOUT VIROOL Virool is a video distribution platform for brand marketers that leverages programmatic technology to reach key influencers, making content more engaging and the ability to share easier than ever. Having served more than 75,000 global campaigns, Virool’s robust ActivView product suite and in-article native unit, deliver fully transparent and insightful analytics that offers viewability guarantees, emotional resonance and fraud protection. Within our platform, users can leverage a proprietary DMP of 450MM unique profiles to build custom, addressable audience segments across all screens. More than 100,000 multi-channel sites have activated video content from Virool via partnerships including Rubicon Project and direct native placements. Founded in 2012, Virool has raised $18.62M in funding from a collection of top VC firms and angel investors, including $6.62M in its seed round. It is the biggest seed investment that anymore Y-Combinator graduate has ever received.

From their website

as of Jun 7, 2026virool.com ↗

SaaSSubscription · Create a free account; launch a campaign for as little as $100; pricing specifics beyond entry-level campaigns are not disclosed on the page.

Virool provides a native video advertising platform focused on in-line/distributed video units and real-time performance insights. It emphasizes targeting with a proprietary data platform, native placements, and eIQ emotional insights to optimize campaigns and earned media.

Virool offers a native video advertising platform that enables advertisers to distribute video adverts natively across premium placements, measure performance in real-time via a dashboard, and optimize campaigns using eIQ emotional insights. It features a proprietary DMP with 450M+ profiles for granular targeting, real-time performance tracking at the site level, and an option to start campaigns with a spend as low as $100. The platform supports creating campaigns, leveraging vertical video units (InLine Native Unit), and accessing dedicated account teams for scalable needs.

Who it’s for: Advertisers and brands seeking native video placements and measurable engagement, including large brands that require granular targeting and real-time performance insights.

Features

native in-line video units
real-time performance analytics
emotional insights (eIQ)
prospective audience targeting via proprietary DMP
dedicated account team
real-time site-level transparency
publisher and advertiser dashboards

Hiring/traction indicated by large-scale brand campaigns and numbers listed (e.g., 30k+ marketers, 30,000+ video marketers), ongoing product features (eIQ, outstream), and contactable enterprise support; mentions of publishers and advertisers ecosystem suggest growing traction.