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Real-time Nielsen ratings for Brands.Accelerate marketing and product…
eBrandValue, Inc. is a Mountain View, CA-based company that acts as a BI platform for brands and leverages social data to forecast sales and provide competitive intelligence. Its unique proprietary algorithm essentially captures consumer behaviour and brand affinities using social data to identify the most effective profile changing events. eBrandValue has become a de facto forecaster of sales in many industries by accurately predicting and reporting the real-time sales, ROI, brand performance and market share-impact of brands in comparison to all of their competitors. These predictions are confirmed by Nielsen’s ScanTrack, which once again emphasises the catalytic impact of next-stage intelligent social media analysis to sales strategy. eBrandValue enables brands to measure the efficacy and ROI of their events and campaigns, and to track and analyse influencers within their industry. It also provides Meme-Based Netnographic Segmentation which reveals the dimensions that define a brand and encapsulate the nature of social media postings in the sector, thus allowing brands to track their positioning vis-à-vis competition in real-time. eBrandValue recently graduated from Y Combinator’s Winter’15 batch, and received press coverage at VentureBeat. Additionally, eBrandValue was also showcased as part of the Start Up Academy during Cannes Lions as one of the ten globally selected startups that are currently disrupting the marketing/agency business.
eBrandValue is a brand intelligence platform that provides real-time brand value tracking through social media analytics, sales prediction, influencer studies, and crisis/reputation support. It positions itself as a suite of insights and analytics to drive marketing decisions and brand management across channels.
The product synthesizes social data into actionable brand insights with event-driven analytics and visualizations. It tracks brand value and market share, gauges mindshare and consumer influences, predicts sales weeks in advance, and surfaces opportunities and trends to inform marketing standards and tactics. It offers customizable pricing bundles for enterprises and provides features such as brand-affinity trend analysis, real-time monitoring, and prescriptive positioning capabilities.
Who it’s for: Enterprise marketing teams and brand managers at large brands seeking real-time brand value, market insights, and predictive analytics.
pricing page with bundles and enterprise focus; mentions of enterprise packages and quotes from CMO-level roles imply traction in enterprise market
Making sense of social data. (Acquired by SimplyMeasured.)
Marketing analytics for the world's biggest brand marketers
