Sellara
Applied AI Research Lab for Financial Institutions | Founded by ex-Citi, YC founders
About
Sellara is building custom AI agents for financial institutions. Our AI outperforms leading LLMs by 60%+ and runs 30x faster. We automate repetitive, manual workflows across front, middle, and back offices. We're working with banks, broker-dealers, hedge funds, asset managers, and wealth managers to make complex financial workflows feel automatic. Sellara is becoming the AI lab for financial institutions to turn training data into trading data.
From their website
www.sellara.io ↗Sellara provides deployed AI agents that automate end-to-end, regulated workflows for financial institutions. It offers integrations with common tools and a guided deployment process to implement automation quickly.
Sellara deploys AI agents that automate workflows by dragging and dropping inputs, pulling data from emails, terminals, and internal tools, and running scheduled automations. It integrates with Outlook, Bloomberg, and existing systems, enforces validation rules with an audit trail, and supports a three-step rollout (identify, configure, run) with monitoring and exception handling to scale new workflows.
Who it’s for: Financial institutions and their teams that run regulated, complex workflows (e.g., booking, allocations, reconciliations, compliance logging, reporting).
- deployable AI agents for workflows
- drag-and-drop configuration
- integrations with Outlook and Bloomberg
- pulls data from emails, terminals, and internal tools
- scheduled/run-and-repeat automations
- audit trail and validation rules
- monitoring and exception handling
backed by a16z; mentions deployment-ready in weeks and enterprise-oriented features
Founders · 3
Ex-Citi, covered 180 institutional clients across Macro Credit Derivatives, Investment Grade Credit, and Short Term Credit Sales.
Ex-Citi, spent 6 years across Cross Asset, Fixed Income, and Convertible Sales desks. Built workflow automations and collaborated with IT, middle office, and engineering teams to integrate these functionalities and automations into core risk systems.
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