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Advocate

The AI-native system for easy & reimbursable care coordination. ex Garner Health, McKinsey team. 7 live facilities, $7M projected revenue

SR006Founded 20254 peopleNew York, United States of America

About

Advocate is the AI care coordination system that turns staff voice notes into coded, compliant, auditable billing packets — unlocking hundreds per patient per month in reimbursement for work facilities already do. No new hires, no workflow changes, pure margin.

From their website

advocatewellbeing.com
SaaSSubscription

Advocate provides an AI-native system to streamline care coordination, data structuring, and reimbursement documentation for care facilities. It emphasizes audit-ready, HIPAA-compliant records and aims to reduce manual work and burnout while increasing coordination and revenue.

Advocate listens to conversations and intake forms to auto-populate required documentation with a single system of record. It structures patient care plans, follow-ups, and coordination activities, replacing scattered spreadsheets and memory. It generates the documentation trail needed for CMS reimbursement codes, enabling billing teams to submit claims with confidence. The product operates in the background to minimize disruption to existing workflows and ties each data point back to its original source.

Who it’s for: Care facilities and hospitals that perform care coordination and CMS-reimbursable documentation

Features
  • AI-driven capture from conversations and forms
  • auto-population of documentation
  • single system of record for care plans
  • CMS reimbursement documentation trail
  • audit-ready, source-traceable records
  • HIPAA-compliant infrastructure
  • background workflow integration

mentions of live facilities and projected revenue; fundraising or customer references (e.g., Garner Health, McKinsey team) implied; active product demos and go-to-market activity

Founders · 2

Andrew Baran
Andrew BaranCo-Founder & CEO
McKinseyColumbia

I'm a 2x founder raised by a mom working as a care coordinator. Co-Founded Leilo.com (leading CPG brand in category, profitable, growing). Led software DD and AI workstreams at McKinsey. Software growth equity investor at Radian Capital (healthcare + vertical SaaS). Class President & Oxbridge scholar @ Columbia University; studied Economics, Political Science, Statistics + worked part-time at Citadel during school to help pay the bills. I love distance running, playing ice hockey, and repairing wristwatches.

Justinas Banys
Justinas BanysCo-Founder & CTO

Led Data teams and built systems at Garner Health (joined at Series A). Before Garner, built health monitoring applications at Analysis Group.

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