platoseedplatoseed
Healthcare personal assistants for Medicare patients.
The American healthcare system is complicated. 88% of US adults cite difficulties navigating the healthcare system. The good news is patient advocacy became a covered benefit by Medicare in 2024. Understood Care matches Medicare patients with a healthcare personal assistant (known as a Patient Advocate) at little to no cost to the patient. Patient Advocates help patients patients access care - finding resources, helping fill out paperwork, and much more. Understood Care uses AI and healthcare expertise to deliver the highest quality patient advocacy to the 68 million Medicare patients in the US.
Understood Care offers virtual patient advocacy for Medicare members, providing one-on-one support with claims, paperwork, and care navigation through dedicated advocates. They emphasize AI-assisted, human-delivered assistance and ongoing weekly/monthly updates, with services available nationwide for Medicare and Medicare Advantage members.
Patients are matched at intake with a single dedicated care advocate who handles claims, appeals, care coordination, and related tasks. The service is delivered virtually via phone and video, with AI tools surface programs and benefits relevant to the patient’s location. Key commitments include: a permanent, direct line to one advocate (no call queue), AI-assisted research plus human oversight, and a cadence of weekly updates during active cases and monthly check-ins after completion. The service is portrayed as fully Medicare-covered with the majority of costs out-of-pocket minimized or $0 depending on the plan.
Who it’s for: Medicare beneficiaries in the United States seeking help with claims, paperwork, care coordination, and access to benefits and services
advertises nationwide availability, emphasizes unique advocate model and AI support; mentions testimonials/reviews (Trustpilot) and ongoing service cadence
Understood Care (fka Ply Health) Co-founder. Previous Head of Bizops @ Finni (W23). Previously @ Cedar, SiteRx, Carlyle, Evercore.
We use AI to get behavioral health providers in network, so they can start billing twice as fast.
Ply Health automates and standardizes provider enrollment with insurers for behavioral health practices, enabling quick in-network submissions and human-in-the-loop review to improve speed and accuracy, with claims that enrollment is 2x–3x faster and boosts billing revenue for providers.
From the original launch (Jun 2024) — may be outdated.
Formerly “Ply Health”, “Inc” · why startups rename →
AI Workers for Healthcare Orgs to Find, Call & Schedule More Patients.
The AI-native system for easy & reimbursable care coordination. ex Garner Health, McKinsey team. 7 live facilities, $7M projected revenue
