Neon Commerce
Developers use Neon's payments and commerce software to monetize their games direct-to-consumer to earn more revenue and own their player relationships.
About
Neon's mission is to accelerate the games industry’s shift from a platform oligopoly to a competitive ecosystem by helping every game creator become an enduring brand. Neon's first product is a white-label e-commerce and global merchant of record platform that lets game teams complement app store monetization with their own DTC channel. Today, Neon partners with a range of mobile and PC studios to help them generate 15-35% of their total revenue through direct. Neon's team comes from Affirm, Supercell, Unity, Square, Netflix, Visa, Meta, Etsy, and more, and is backed by Thrive Capital, Ribbit Capital, SciFi, a16z Games, Griffin Gaming Partners, and Renegade. Neon's headquarters is in San Francisco, with offices in New York City and London.
From their website
www.neonpay.com ↗Neon Commerce provides a direct-to-consumer (DTC) commerce platform for mobile game developers, enabling them to launch shops, process payments, and shift revenue from app stores to DTC channels. It emphasizes control over pricing, monetization, and player relationships, with global payment and compliance capabilities.
Neon offers a DTC storefront and payments stack for mobile publishers. Key components include Neon Shop to launch a global storefront, Neon Checkout to embed turnkey payments, Neon Direct Checkout to enable in-game web purchases, and Neon Console for catalog, theme, and offer management. It provides a full API for programmatic control, data exports, and sandbox testing, as well as built-in storage, theming, and growth tools. The platform emphasizes predictable, all-in pricing with global payment support, tax and fraud protection, PCI security, currency conversion, and automated compliance across markets.
Who it’s for: Mobile game developers/publishers seeking to monetize beyond app stores and own player relationships through a DTC storefront and integrated payments.
- Global storefront with configurable theme and branding
- Turnkey payments with Apple Pay/Google Pay integration
- In-game and web checkout options (Neon Direct Checkout)
- API access for catalog/offers management and data exports
- Built-in growth tools: promotions, loyalty, and daily deals
- Automated compliance, tax, fraud protection, and PCI security
- Sandbox testing and one-click publish
Hiring and public messaging around platform capabilities; multiple product modules and documented customer testimonials on Platform/Shop/Checkout
Founders · 1
Prior to Neon, Chris spent over a decade building payment networks and commerce software at Affirm, Inc., Apple Pay, and ONE Finance. Chris is a graduate of Carnegie Mellon University and the Stanford Graduate School of Business, and resides in the SF Bay Area.
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