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We build games to help brands engage, convert, and retain customers
PlayAbly turns ignored touchpoints into mini-games that capture attention, drive action, and generate real-time first-party data—across eCommerce, B2B funnels, restaurants, and in-store retail. As attention spans shrink to six seconds, brands can't afford lifeless popups, forms, or landing pages. We replace them with gamified conversion layers—quizzes, swipe games, stackers—that perform like performance marketing. At Unity, our founding team helped personalize gameplay and ads for over 2 billion users. Now, we're bringing that behavioral insight to brand engagement, building a no-code platform where anyone can launch PlayAbly experiences in minutes. Think: instead of a "Spin to Win," a match-3 game that sells your product, segments your audience, and gets 4× the opt-ins. Why now? Retargeting costs are up. Email/SMS open rates are down. And today’s customers are conditioned by the dopamine loops of TikTok and mobile games. Generic funnels can’t compete—but interactive ones can. PlayAbly is already driving results: Classkick (B2B): 5× ROI, 3× higher email open rates Skout Snacks (DTC): 7× ROI, 20% higher AOV, 4× opt-in rates 89% of previously lost sessions re-engaged through PlayAbly games We monetize on a usage + performance model, enabling fast adoption and deep long-term value. We're building a new category: AI-powered gamification that converts attention into intent, on any surface where customers meet brands. https://www.playably.ai
PlayAbly provides an eCommerce gamification platform that enables brands to run moment-driven promotions and gamified rebates to boost conversions, email capture, and loyalty. Their system funds eligible refunds to create a premium, event-like shopping experience without perpetual discounting.
The platform enables moment-driven promotions where customers can earn a 100% refund if a trigger hits. Brands launch campaigns where qualifying purchases are eligible for a refund funded by PlayAbly, while the brand keeps the sale and the follow-up traffic. PlayAbly handles campaign setup, tracking, verification, and payout administration, with the brand providing approvals, trigger selection, and campaign constraints. Pricing is performance-aligned and based on promotion type, liability caps, and build scope, aiming to map to existing margins.
Who it’s for: Brands running ecommerce stores seeking to boost conversions, ROAS, email/SMS capture, and customer loyalty through moment-driven promotions and premium experiences.
Customer testimonials, case studies, and a demonstrable product-driven promotion model; active marketing materials and multiple case studies referenced on the site.
John Cheng is the Founder and CEO of PlayAbly, a gamification platform transforming how brands engage and build loyalty with their customers. With a strong foundation in gaming, John co-founded Playnomics, an AI-driven platform designed to predict player behavior. Following its acquisition by Unity Technologies, John joined Unity's executive team to lead Unity Analytics, providing data and machine learning solutions to over 20,000 game developers and reaching more than a billion players
Introducing PlayAbly – Your customer engagement sucks. Try this instead.
PlayAbly provides an AI-powered gamification layer that adds interactive, brand-aligned games to websites and other touchpoints to boost engagement, collect first-party data, and drive conversions for B2B and DTC brands. The launch showcases playable funnels (quizzes and mini-games), integrations (Shopify, Klaviyo, HubSpot), quick setup, and reported lift in conversions, email opt-ins, and ROI.
Formerly “Baotris” · why startups rename →
Mobile-grade performance and attribution solution for PC/Console games
TikTok for User-generated Games
