Rehook.ai

Active

Run, Track and manage any and all user incentive campaigns.

Winter 2022Founded 202112 peopleBengaluru, KA, India

rehook.ai/ ↗See on the Idea Map B2B momentum

About

rehook.ai is an all-in-one promotion engine. A complete stack which lets you run referral, loyalty, rewards, discounts, coupons, leaderboards, streaks, tiers etc and is flexible, trackable, scalable and secure. With an intuitive rule engine, marketers can simply add/edit/change rules to generate coupons/rewards/cashbacks or any other incentives. rehook.ai lets you experiment and personalize campaigns around user segments, geographies, demographics, journeys and any other attribute- without ever going back to tech.

From their website

as of Jun 7, 2026rehook.ai ↗

SaaSSubscription

Rehook.ai is positioned as a platform to run, track, and manage user incentive campaigns. The provided text frames the offering around customer engagement and lifecycle optimization through incentives, though the content is heavily centered on CleverTap's platform rather than Rehook.ai itself.

A platform that enables creating and managing user incentive campaigns, with tracking and analytics to measure impact across the customer lifecycle. The system purportedly supports running campaigns, tracking results, and managing incentives to influence user behavior and engagement.

Who it’s for: Businesses seeking to run incentive-based campaigns to boost user engagement, retention, and value across their customer lifecycle.

Features

Campaign creation and management
Incentive-based engagement tracking
Omnichannel messaging and notifications
User analytics and segmentation
Lifecycle-based optimization
Personalized experiences driven by data
Real-time performance insights

Founders · 4

Akhil SuhagFounder

Akhil Suhag is the co-founder and CEO of Rehook.ai (Previously Shopr.tv). Akhil is an alumnus of the Indian School of Business, Hyderabad, and a second time entrepreneur, who previously built and scaled one of India's largest fantasy sports platforms. An avid sports nerd, Akhil likes watching and playing several sports. Akhil sets the company strategy and direction, and drives the vision for Rehook.

LinkedIn ↗

Mukul AnandFounder

🎓 IIT

Mukul Anand is the Co-founder and CPO of Rehook.ai (previously shopr.tv); before this, he was the Head of Product for one of the largest fantasy sports gaming app FanFight- acquired last year, where he met his current co-founders. He is a product guy at heart, passionate about building products that customers love, and believes in a customer-first approach. He is an IIT Roorkee alumnus who loves writing blogs about start-ups and product management in his leisure time.

LinkedIn ↗X ↗

Tushar DharaFounder

Amazon

Tushar Dhara is the co-founder and CTO of rehook.ai, Tushar's first tryst with entrepreneurship was a web development set-up which he started after graduating in Computer Engineering. Before rehook.ai, he was the Vice President, Technology at a fantasy sports start-up, which he scaled to support 8 million registered users. His architecture earned a spot in the AWS showcase (This is My Architecture) and was the subject of an AWS Case Study.

LinkedIn ↗

Akshay SuhagFounder

🎓 National Institute of Technology

Akshay is the Co-founder and COO of rehook.ai. Previously he built and scaled FanFight, one of India's largest Fantasy Sports platforms to 8 million users and 7 million in yearly revenue before being acquired. Originally from New Delhi, India, he graduated from National Institute of Technology, Allahabad, India where he received a Bachelor of Technology in Information Technology. He is an avid sports fan, especially Cricket, Football and Formula 1.

LinkedIn ↗