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Restaurant Loyalty Using Quiz
Bobidi runs Upswell, a platform that brings new guests to local restaurants and helps turn them into regulars. We transform restaurants’ promotional videos on social media into engaging quiz campaigns based on the video content. Winners receive cash rewards that can be redeemed at the restaurants.
Upswell is a restaurant growth platform by Bobidi, Inc. that focuses on engineering grand openings, re-openings, and repeat diner growth through creator campaigns, tracked customer data, paid amplification, and personalized CRM.
Upswell works by: 1) defining the restaurant's goal and strategy for a launch or reopening; 2) executing a 'splash party' with tracked influencer invites and attribution codes, amplified by hyper-local ads; 3) capturing customer data through redeemed codes and feeding it into a personalized CRM to bring diners back and convert regulars into ambassadors. The platform combines creator campaigns, paid amplification, and CRM to drive new customers and repeat visits, with a white-glove approach that coordinates creators, scheduling, payment, and ad funding, all feeding traffic into the restaurant-owned CRM.
Who it’s for: Independent restaurants and multi-location operators in the US opening a new location, re-opening after a remodel, or aiming to consistently attract and retain diners.
Branding and partnerships (Built by Bobidi, Upswell platform) with case studies and ongoing product modules like Upswell XP and Upswell Ads; mentions of client results and a quote-driven pricing approach imply early-to-growth-stage traction.
Jeong-Suh Choi is the co-founder, CEO of Bobidi. Choi drives Bobidi's vision to build the world where every AI in the world is helpful for everybody, and sets the strategy to accomplish the mission of making every data bit meaningful for people. Choi dedicated the first half of his career working on multiple startups (sold the last one), and the second half in big tech companies (eBay and Facebook) as Product Manager. Originally from Seoul, Korea, living in the Bay Area.
Premier growth platform for restaurants
Run, Track and manage any and all user incentive campaigns.
