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Household needs, from bread to everything.
Breadfast is Egypt’s leading online grocery brand. We operate a fully vertically integrated supply chain, delivering 3,500 SKUs on-demand in under 60 minutes. Our selection includes a range of freshly baked bread, coffee, fruits, vegetables, eggs, dairy, meat and poultry, alongside a range of CPG staples designed to serve a household’s daily and weekly needs.
Breadfast positions itself as a mobile-first supermarket app offering a wide range of daily essentials, groceries, fresh bakery items, and ready-to-eat meals with 24/7 same-day delivery in primarily Egypt and expanding regions. It also markets services like on-demand chefs and travel experiences, plus a loyalty card with cashback and rewards. The platform emphasizes convenience, freshness, and a broad product assortment accessible via app download.
Users download the Breadfast app to browse thousands of products across groceries, fresh bakeries, ready-to-eat meals, beauty, pharmacy, and household care. The app enables instant same-day delivery available 24/7 in minutes, with fresh items sourced from in-house bakeries and suppliers. Additional offerings include on-demand vetted chefs delivering homemade meals and a Breadfast Card for cashback and rewards. The service mentions expanding delivery across Egypt and the MENA region and emphasizes a streamlined shopping experience from home.
Who it’s for: Households and individual shoppers seeking quick, convenient access to groceries, fresh bakery items, ready-to-eat meals, and household supplies; also target segments interested in personal chef services and travel experiences within Egypt and the MENA region.
Hiring/careers section present; mentions expansion and growing user base; multiple service lines (chef, travel) and app downloads indicate active growth and product diversification.
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