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Mobile-grade performance and attribution solution for PC/Console games
PC & Console gaming is a $90B market, bigger than mobile and growing faster. Steam and other platforms are hitting saturation, yet no “Applovin for PC/Console” has emerged. On mobile, Applovin became the most valuable company by owning UA. We believe now is the moment to bring that model to PC & Console. That’s what Adzap is building: the player acquisition platform for PC/Console games. Already live with Unity, UE, and custom engine integrations, and powering top titles from Tier-1 publishers.
A dzap provides full-service user acquisition and attribution for PC and console games, with a focus on Steam. They emphasize mobile-grade performance, full-funnel attribution, and retrofitting mobile tracking concepts to PC/Console campaigns to improve ROAS and wishlist growth.
Full-service UA and growth engine for PC/Console games, including Steam-specific targeting and retargeting, full-funnel attribution, mobile-grade tracking, and unified cross-network performance views. Provides end-to-end campaign management across Steam, Epic, PlayStation, and Xbox, with faster optimization cycles, wishlist-to-sale attribution, and growth infrastructure tailored for PC/Console players. Offers dedicated solutions for Pre-Launch, Launch, and Live Ops stages, plus tailored walkthroughs and demos.
Who it’s for: PC/Console game publishers and developers using Steam and other platforms seeking improved ROAS, attribution, wishlist and sales growth, with a full-service UA partner.
has client mentions (Ubisoft trusts Adzap) and book-demo CTA, plus multiple case-like figures; indicates traction and active sales/engagement activities
French American, I've been a publisher at HOMA, publishing viral mobile games with 200M+ installs, grossing $40M+ revenue lifetime. There, I saw first hand how studios can use data to find virality more reliably, leveraging UA platforms to brute force their way to distribution. I started Bark because I believe the approach I had on mobile can be productized and applied to PC/Console, unlocking a lot more growth in a market that is bigger than mobile ($90B).
Being an eternal enthusiast and lifelong learner, I am passionate about technology. During my years in business school, at MIT and L’Ecole Polytechnique and still now, I always learn to understand the world through different lenses. That led me from experiencing the intense journey of launching my own company when I was 21 yo to a total immersion into the cutting-edge technologies factory of the MIT Media Lab, and all the way to the core of the gaming industry, at Ubisoft and Voodoo. I like to transform complex topics in tech-heavy contexts into actionable roadmaps and to deliver commercially successful products, loved by users. I thrive on challenges & entrepreneurship and seek to meet new, fascinating people to learn from every day. Reach out!
We build games to help brands engage, convert, and retain customers
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