Simula
Living AI native ad infrastructure, integrating into AI platforms with 6M+ DAUs
About
Simula helps AI apps monetize through native, interactive ad experiences. Launched three months ago, we’re integrating into AI apps covering 5M+ DAUs and 100M+ downloads, representing ~$10M+ in net revenue at full rollout. Traditional ads break AI products. We replace them with formats that feel like part of the experience – AI brand ambassadors, games users play with AI companions, and more. The team has built and scaled dozens of apps and worked across AdTech at Google and Bain Capital.
From their website
simula.ad ↗Simula provides AI-native ad experiences that integrate into apps and websites as native, non-intrusive character sponsorships and in-experience games. Their approach aims to replace traditional banners with AI-driven brand moments that feel embedded and entertaining for users.
Simula offers an SDK-based solution that allows publishers to monetize surfaces via AI characters, intrinsic brand moments, and in-experience games. Brands can sponsor AI characters inside publisher environments, plug in external sponsored characters or custom characters, and deploy direct game sponsorships, rewarded video, and end-screen placements. The product supports desktop, mobile web, and native apps, with a lightweight integration (~30 minutes) and options for enterprise/custom surfaces. It includes a monetization suite built into the sponsored character experience, plus standalone AI gaming features that can be added as an entry point on web or in-app.
Who it’s for: Publishers and apps looking to replace interruptive ads with AI-native brand experiences, along with advertisers seeking scalable, engaging sponsorships integrated into publisher ecosystems.
- AI-native character sponsorship
- Intrinsic ads integrated into publisher surface
- In-experience mini games with monetization
- Direct game sponsorships, rewarded video, end screens
- Lightweight SDK with ~30-minute integration
- Enterprise/custom surface support
- Cross-platform support (desktop, mobile web, native apps)
© 2025 Simula; mentions of SDK integration and enterprise/custom surfaces imply product maturity and active development; no explicit funding/hiring data provided.
Founders · 1
CEO & Founder @ Simula Built dozens of games & apps since I was 10 Formerly SWE @ Google; PE @ Bain Cap HBS + Dartmouth
Related startups
Simular pioneers AI-powered digital companions that automate tasks and streamline workflows. They help users reclaim productivity and creativity, making work feel effortless and truly enjoyable.
Open source platform to build AI agent workflows
