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Incite Interactive

Makers of AuraVale, an agentic life simulation where your words shape your story.

SR001Founded 20235 peopleRedwood City, United States of America

About

Incite is an AI-Native Gaming Studio creating the world's first Agentic Life Simulation Game, AuraVale. The team is led by industry veterans from Zynga, The Sims, and Roblox, and are backed by a16z’s Speedrun, Earthling VC, and a stellar cast of gaming industry leaders.

From their website

incite.dev
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Incite Interactive is an AI-native game studio building an Agentic Life Simulator platform where user input shapes in-game stories and AI characters. Their games are created entirely within an Agentic Game Engine, enabling players to live and influence diverse life scenarios within shared worlds.

The company offers an Agentic Life Simulator built on an Agentic Game Engine. Players create AI characters and scenarios, then share them with friends, effectively shaping the narrative through their words and decisions within the simulated worlds. The platform supports live storytelling experiences where the player’s actions drive the evolving game world and character behavior.

Who it’s for: Gamers and interactive fiction enthusiasts who want AI-driven, customizable life-simulation experiences; developers and aspiring creators seeking to build AI character-driven scenarios within a shared world.

Features
  • AI-native life simulation
  • Agentic AI characters
  • In-engine scenario creation
  • Shareable experiences with friends
  • Worlds and story-driven gameplay
  • Platform for user-generated content

Hiring/traction mentioned through Careers page; product-focused messaging around a new engine and platform, indicates active development and potential user/community growth.

Founders · 3

Andrew Friday
Andrew FridayCEO

Manifesting upside in the video gaming industry since 2009. Currently building AuraVale, an agentic life simulation.

Nico Coderre
Nico CoderreCTO

Working on thinking and feeling characters in an emergent narrative simulation.

Dan Fessler
Dan FesslerChief Creative Officer

I am the creative side of Incite with a fixation on bringing emergent narrative games to the masses. I got my start as a pixel artist for mobile games at companies including Gameloft, Glu Mobile, and Zynga. Before Incite I was the Chief Visual Officer at Manticore Games where we made a AAA UGC metaverse platform called Core

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