platoseed
At-home fertility test for women who aren't ready for kids right now…
We're a women’s health company making personalized reproductive health information more accessible, earlier in life. We make the same laboratory tests that were previously confined to fertility clinics more accessible for women at home. By arming women with powerful information about their reproductive health, Modern Fertility is closing the fertility information gap and enabling women to own the decisions impacting their bodies and futures. We've raised $22 million from Forerunner Ventures, Maveron, Union Square Ventures, First Round Capital, #Angels and Y Combinator.
Modern Fertility offers at-home fertility hormone tests and related reproductive health insights, with physician-reviewed results and a personalized dashboard to track fertility metrics from home. It positions itself as proactive fertility testing that fits into a user’s timeline, whether or not they plan to have kids soon. The company has become part of Ro, expanding access to clinical experts and reproductive health services.
Customers order a customized fertility hormone test to be completed at home. Samples are processed in CLIA and CAP accredited labs. Results are physician reviewed and delivered via an in-app personalized dashboard with predictions for cycles and fertile windows, plus access to clinically reviewed articles and virtual events. The product supports pre-conception planning, hormone testing, ovulation testing, and pregnancy testing, with ongoing access to fertility insights and expert guidance.
Who it’s for: Individuals concerned about their fertility and reproductive health, who may or may not plan to have kids soon, seeking at-home testing, actionable insights, and physician-reviewed results.
part of Ro; mentions clinical experts, labs, peer-reviewed research, and consumer testimonials
How Modern Fertility’s homepage introduced itself over the years — each line is the page title the web actually saw, linked to that moment’s archived capture.

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