Inito

Inito offers an at-home fertility monitor that measures four hormones (Estrogen, LH, PdG, and FSH) to track fertility and confirm ovulation. It promotes lab-grade reliability at home and aims to provide personalized insights based on individual hormone data.

The Inito Fertility Monitor uses a test strip to measure four hormones—Estrogen, LH, PdG, and FSH—across four independent tracks. It provides real-time results within about 10 minutes, tracks six fertile days, and confirms ovulation by detecting PdG post-ovulation. The system relies on dual sensing methods (fluorescence and visual colorimetric imaging) and captures a full 2D image of the test surface over time to deliver richer data and AI-corrected results, claimed to be lab-grade reliability at home.

Who it’s for: Couples tracking fertility who want at-home, multi-hormone hormone monitoring to confirm ovulation and understand their unique cycle patterns.

Marketing claims of 200K+ couples trusting the product; multiple launch offers and pricing pages indicate commercial traction and ongoing consumer-focused outreach