platoseedPlatform for unique products produced on-demand at mass-scale
VIDA is the story of the rich, beautiful, interconnected world in which we live. It is the story of contemporary life and of mindful, global citizenship. VIDA is a collaboration amongst global citizens - from a designer in Milan, to a producer in Karachi, and a consumer in San Francisco – we are a global partnership of co-creators. VIDA presents an alternative to the homogeneous, disposable products that increasingly dominate retail. We produce only that which is purchased, bringing into the world only items that are wanted. We are using innovations in design and technology to make quality accessible again. We produce with the highest ethical standards, respecting the makers of the products we bring into our lives. We believe beautiful products should create beauty every step of the way.
VIDA & Co. offers USA-made masks and respirators (KN95, KF94, and Litespun) with a focus on filtration, comfort, sustainability, and ISO-certified manufacturing. Their product lineup includes reusable and recyclable masks, subscriptions, and related health accessories, emphasizing domestic production and eco-friendly programs.
The company produces USA-made KN95 and KF94 masks and Litespun respirators with high filtration (95%+ claims) and comfort features. They offer a range of products including adult masks, reusable/cotton masks, 3D KN95 styles, recyclable masks, kids masks, and 4-ply FDA-listed options. They promote subscriptions, recyclable/eco-friendly initiatives, and a product ecosystem marketed via an online storefront with categorized collections and support for recycling programs.
Who it’s for: Individuals and organizations seeking high-filtration, US-made masks and respirators; families needing kids and adult masks; buyers interested in recyclable and sustainable mask options; customers valuing ISO-certified manufacturing and domestic production.
Hiring/traction/funding mentions not present; indicates ongoing product catalog expansion and subscription offerings
Umaimah Mendhro is the Founder & President of One League, democratizing access to elite education. She is a graduate of Cornell University and Harvard Business School, previously Founder of YC-backed, VIDA, recognized by Fast Co. for World Changing Ideas. One League is Fast Co. Top 10 Most Innovative Companies in the World and Umaimah is an Inc. Magazine Female Founder 250 Awardee.

Enable creators and developers to generate realistic AI personas

AWS for manufacturing.