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Sustainable period care.
The Flex Co. is the top-selling sustainable period care brand known for creating a more comfortable period for everyone. Their patented product portfolio, Flex™ Disc, FlexCup™, Softdisc® and Softcup®, which are sold online and in over 30,000 retail doors throughout the U.S. including Walmart, Target, CVS and Walgreens. Based in Venice, California, The Flex Co. is the sole manufacturer of its products, which are designed and produced in the U.S. and Canada. Led by founder & CEO Lauren Schulte Wang, our team is working to create life-changing experiences through the products we make and conversations we spark. Learn more at flexfits.com.
The Flex Company offers sustainable period care products, positioning itself as a tampon replacement with a focus on reusable discs, cups, and related wellness items. Its products are marketed for comfort, long wear, and leak protection, aiming to replace traditional tampons with reusable alternatives.
Product lineup includes Flex Reusable Disc (100% reusable silicone disc with 12-hour protection and comfort), Flex Cup (menstrual cup with adjustable pull-tab for easy insertion and 12-hour wear), and a Flex Disc (disposable menstrual disc) along with accessories like a Foaming Cleanser. The site emphasizes a 12-hour wear time, high capacity, leak protection, and hypoallergenic medical-grade silicone. Packaging and bundles are available (starter bundles, gift options), plus a balance of related wellness products like Daily Balance Gummy Bundles. The products are positioned as tampon alternatives designed for active lifestyles with features such as notching for easy insertion and a focus on comfort and reduced cramps.
Who it’s for: Active women seeking tampon substitutes and long-wear, leak-protected period products; customers looking for reusable disc solutions and menstrual cups.
Hiring/traction/funding mentions, explicit e-commerce catalog with multiple bundles and gifts, years implying ongoing business growth through 2025
Lauren Wang has spent over a decade building leading consumer brands for companies including Coca-Cola, Upwork and IBM. Lauren frequently speaks on the topics of women’s health and entrepreneurship, and has been featured in TechCrunch, OZY, The New Yorker, WIRED, The Washington Post and NPR. Lauren is the first in her family to graduate college, working full-time while earning her business degree from Georgia State University. Follow her on Twitter @lmschulte and Instagram @laurenschultewang
L. makes award-winning personal care products with organic materials.
Dynamic transactional communications for physical stores to help…
