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L. makes award-winning personal care products with organic materials.
For every L. product sold, one is made accessible to another woman or girl who needs it. L. has been named "Best for the World" by B Corp, a "future-forward company" by Fast Company and "a model of sustainable innovation" by Forbes. After making more than 250 million products accessible in over 20 countries around the world L. was acquired by P&G in 2019 where it retained its status as a Public Benefit Corp. L. continues to be dedicated to its solidarity model and is scaling to reach billions of people around the world.
L. makes period care products using 100% organic cotton, marketed as fragrance- and pesticide-free. The brand emphasizes US-grown organic cotton in pads and tampons, with a social initiative supporting Indigenous communities through The Pad Project.
The product line includes tampons with a 100% organic cotton core and applicator made without BPA, and pads with a 100% organic cotton top layer. All products are positioned as made without synthetic pesticides or fragrances and using US-grown organic cotton. The site features product views and a focus on natural ingredients across period care items.
Who it’s for: Consumers seeking natural, fragrance-free period care made from organic materials, with an emphasis on US-sourced cotton and ethically-minded brands.
Partnerships and social initiative (The Pad Project) mentioned; brand presence in stores; corporate backing by Procter & Gamble
Talia Frenkel was a photojournalist documenting humanitarian crisis before she founded L. She grew L. alongside an incredible team to become the fastest growing company of its kind. L. was acquired by P&G in 2019. Talia was named Inc’s 100 Most Innovative and Ambitious Women Entrepreneurs and has served as a Visiting Partner at Y Combinator.
Sustainable period care.
Hair care products for curly hair.
