platoseedplatoseed
Subscription sports media.
The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 600 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content. The Athletic is a remote-friendly company as we have offices in San Francisco, Los Angeles, London, and Melbourne.
The Athletic is a subscription-based sports media platform offering news, stories, scores, schedules, podcasts, and analysis across a wide range of sports and leagues. It positions itself as providing unrivaled coverage from top writers with access to breaking news and deep analyses.
The product delivers ongoing sports coverage including breaking news, long-form stories, daily scores and schedules, and podcasts. It categorizes content by sport (NFL, NBA, MLB, NHL, soccer, tennis, etc.), leagues, teams, and events, with newsletters and targeted sections (e.g., The Pulse, Windup, etc.). Users subscribe to access full articles, podcasts, and additional features across multiple sports and regions, with content organized into team and league pages and event-specific coverage.
Who it’s for: Sports fans and readers who want in-depth coverage across multiple leagues and teams, including enthusiasts who follow specific sports such as NFL, NBA, MLB, NHL, soccer, tennis, and college sports, seeking breaking news, analysis, and long-form reporting.
subscribing user base implied; ongoing content production and newsletters indicated
How The Athletic’s homepage introduced itself over the years — each line is the page title the web actually saw, linked to that moment’s archived capture.
The global community for the South Asia-curious
Extensible, Integrated Technology that Simplifies Health Systems
