Suger

Active

Salesforce for Cloud marketplaces on AWS, Azure, GCP

Winter 2023Founded 202250 peopleSan Francisco, CA, USA

www.suger.io/ ↗LinkedIn ↗Crunchbase ↗See on the Idea Map B2B momentum

About

The cloud marketplaces on AWS, Azure, and GCP have become the App Store for B2B software products. It’s growing close to 100% year-over-year since it gives software sellers access to cloud budgets and makes procurement 40% faster. The core problem is the cloud marketplace is hard to navigate and requires an upfront technical investment without knowing the expected ROI. Suger eliminates the need to reinvent the wheel with your own engineering resource or spend a fortune on consulting-based solutions.

From their website

as of Jun 7, 2026www.suger.io ↗

API/InfraSubscription

Suger is a Cloud GTM automation platform that enables B2B SaaS companies to list, transact, and co-sell on AWS, GCP, and Azure Marketplace from a single platform. It automates co-sell, private offers, metering, and CRM sync across multiple cloud marketplaces.

The platform provides: 1) Marketplace listing capabilities with API-first integrations to connect to AWS, Azure, GCP (and Snowflake marketplaces) and support for customizable pricing, packaging, and public plans; 2) Co-sell and merchant workflows including private offers, CPPO management, and AI-powered co-sell workflows that autofill fields; 3) Billing and metering that automate usage-based billing and sync to ERP/accounting systems; 4) Workflow automation to trigger tasks and notifications (Slack, email, CRM) and route leads based on marketplace signals; 5) AI Intelligence to score accounts, route, recommend, and suggest next actions; 6) Native CRM integrations with Salesforce and HubSpot for sending offers and managing co-sell without switching tools.

Who it’s for: ISVs and B2B SaaS companies selling on cloud marketplaces (AWS, Azure, Google Cloud Marketplace) looking to automate GTM, co-sell, and billing workflows.

Features

API-first marketplace integrations
Customizable pricing, packaging, and public plans
Co-sell and CPPO management across multiple marketplaces
Automated billing and metering for usage-based pricing
CRM sync with Salesforce and HubSpot built-in
AI-powered co-sell workflows and recommendations
Drag-and-drop workflow builder with notifications

mentions of customers and growth metrics (e.g., 6B+ transactions, 300+ teams, 5-star reviews on G2) and live product with multiple marketplace integrations indicate traction; active marketing content, webinars, and customer stories suggest ongoing marketing and product development.