Subsets
ActiveAI-driven Retention Automation for subscription media businesses.
About
Subsets is the leading lifecycle growth platform for consumer subscription teams. We are building the AI decisioning layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support. Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst. Subsets has raised $6.1m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen.
Founders · 3
Martin is the co-founder and CEO of Subsets (S23). Previously worked in management consulting helping large organizations scale AI initiatives across different business functions and industries. Holds an MSc in Mathematical modeling from The Technical University of Denmark.
Oliver is the co-founder and CTO of Subsets.com (S23). Previously worked as an ML engineer at DSV (the world largest transport and logistics company) leading the development of their MLOps platform and building products. Holds an MSc in Data Science from The Technical University of Denmark and loves sailing⛵, diving🤿 and Skiing⛷️
Launch
We help consumer subscription businesses improve retention and make subscribers stay longer.
Subsets provides an AI-powered retention co-pilot for consumer subscription businesses, enabling CRM teams to personalize and automate retention initiatives to understand, engage, and retain subscribers. They claim improvements in CLV by 20% and subscriber lifetime up to six months, and seek intros to subscription companies for pilots and collaborations.
From the original launch (Jul 2023) — may be outdated.
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