platoseed
Social Construct designs and assembles large apartment buildings …
Social Construct is inventing new processes and technologies to assemble high quality apartment buildings for faster and for less--so we can all afford to live in places we love.
Social Construct Co. is a small digital product studio that designs and builds systems, interfaces, and tools for teams, prioritizing maintainable, well-architected software. They focus on the seams between data, logic, and people to create enduring internal tools and design systems.
They map information flow and data movement before UI work, deliver modular, well-documented code, and specialize in product design, interfaces and flows for daily-use tools, design systems, data infrastructure (pipelines and models), and internal tools such as dashboards and back-office software. Their outcome is maintainable software with readable code and systems that uphold information trust and operational reliability.
Who it’s for: Teams and organizations needing internal tools, dashboards, design systems, and business-facing interfaces who value maintainable, well-architected digital products and systems behind daily software use.
Est. 2019, ongoing studio practice; 2026 copyright, signaling active operation
Founder and CEO of Origami (joinorigami.com), the enterprise-scale DAO platform. (And founding member of Orange DAO.) I was the founder and CEO of Social Construct. We developed technology to transform construction sites into an efficient, assembly line. I led Y Combinator's New Cities moonshot program in 2017. Before that, I was the founder and CEO of Cheezburger Network, the company behind Internet culture phenomena like I Can Has Cheezburger?, FAIL Blog, and Know Your Meme.

Building the next Procore

The operating system for commercial buildings.