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Automating nutrition tracking.
The DROP by Rex.Fit is an AI wearable camera that automates nutrition tracking using computer vision. It has garnered more than 93k USD in preorders (~450 units) since its launch last month. The nutrition estimation and recommendation tech behind the DROP is already integrated as an API for fitness chains, generating hundreds of thousands of dollars in yearly revenue for them. The DROP is built by brothers, sports nutritionists and computer vision engineers from the Swiss Federal Institute of Technology (ETH Zurich).
Rex.fit offers The Drop, a nutrition-tracking wearable and AI-powered tracking system that automates logging meals and provides personalized nutrition feedback. It emphasizes automated calorie tracking via computer vision and a conversational interface through WhatsApp, plus an AI body scanner for biometric insights.
The Drop is described as the world's first fully automated nutrition tracker that uses computer vision and AI to record what you eat throughout the day, delivering calories, proteins, fats, and carbs without manual logging. Users can log meals by sending a photo or text via WhatsApp, receive daily reports with personalized diet and lifestyle feedback, and access tailored workout recommendations. The platform also includes an AI body scanner to provide insights into body metrics for informed fitness and nutrition decisions.
Who it’s for: Individuals seeking automated nutrition tracking, personalized health coaching, and habit-based fitness improvements; users who prefer conversational logging via messaging apps and are interested in body metrics insights.
pre-order availability, user testimonials, emphasis on AI/automation
On a mission to fully automate nutrition tracking - Order the DROP on kickstarter. Roboticist and calisthenics athlete. Previously worked on autonomous retail stores using computer vision, also worked on autonomous robots ((legged, UAVs, and crawlers)
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From the original launch (Jan 2023) — may be outdated.
Formerly “Babylon AI”, “BabylonAI”, “Rex” · why startups rename →
