SnapCalorie

Active

Single photo nutrition tracking.

Summer 2021Founded 20215 peopleNew York, NY, USA; Washington, DC, USA

www.snapcalorie.com/ ↗LinkedIn ↗X ↗GitHub ↗Crunchbase ↗See on the Idea Map Consumer momentum

About

SnapCalorie is the world’s first app where you can take a photo of ANY meal and get an accurate calorie count. It takes seconds to use and is more accurate than a trained nutritionist. The team previously co-founded Google Lens, Cloud Vision API, and published a CVPR paper demonstrating the first algorithm to outperform a professional nutritionist at calorie counting.

From their website

as of Jun 7, 2026www.snapcalorie.com ↗

SaaSFree

SnapCalorie provides AI-powered calorie tracking by analyzing a photo of a meal to identify food and calculate nutrition, offering a fast, hands-free way to log meals. The service emphasizes accuracy, speed, and a free-to-start model with a mobile app for iOS and Android.

Users snap a photo of their meal within the app, the AI analyzes the image to identify foods and compute nutrition facts, and the result is logged in seconds for ongoing tracking. The product supports voice notes for logging, provides personalized meal plans, tracks trends, and offers a free core feature set with a mobile app available on iOS and Android.

Who it’s for: Individuals seeking quick, hands-free nutrition tracking and meal planning; users who want faster logging and AI-powered insights.

Features

photo-based nutrition tracking
AI-based food identification
instant nutrition calculations
hands-free voice logging
meal planning and personalized plans
trend and nutrition insights
privacy-first data handling

Free Forever offering; 100k+ active users; mentions of app availability on iOS and Android

Founders · 2

Wade NorrisFounder

Google

Founded SnapCalorie. 500k+ MAUs, profitable, twice the accuracy of a professional nutritionist, published first algorithm in top conference of computer vision (CVPR). Co-founded The Spaghetti Detective, profitable, most popular paid software in 3D printing. Previously co-lead for the 100+ researcher Mobile Vision team at Google AI. The team co-founded Google Cloud Vision API, Google Lens, MobileNets, and a wide variety of computer vision models powering products across Google.

LinkedIn ↗X ↗

Scott BaronFounder

Scott Baron, the co-founder and CTO of SnapCalorie. He previously spent 12 years as a systems engineer in Aerospace where he developed software and algorithms to support high reliability missions and advanced data science applications.

LinkedIn ↗