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Pelvic floor fitness made easy
Liv Labs (@livlabsfitness) is a US-based, Y Combinator-backed women's wellness innovator. 78 million American women live with pelvic floor weakness and 31M worry daily about leaking. Liv Labs is commercializing the patented Pippa Resistance Spring to boost fitness during exercise and semi-automated self-care coaching to keep them strong and active, lifelong. First orders shipped October 11, 2025. Pippa inventor, Carly Price, reimagined the humble pillow for Casper and has 41 patents to her name. Company CEO, Melody Roberts, incubated digital service experiences now scaling globally at McDonald's and Panera. Pippa development has been substantially funded by non-dilutive SBIR grants from NIH, NSF, and State of Illinois, based on stellar product effectiveness data and user feedback like, "With this, surgery is off the table."
Liv Labs Fitness offers the Pippa Resistance Spring, a wearable device designed to boost pelvic floor muscle engagement during movement. The product aims to improve neuromuscular activation and support pelvic floor function during typical workouts and daily activity.
Pippa is a removable internal wearable 'Resistance Spring' made of high-purity biomedical silicone that conforms to the body. It is worn during movement (running, dancing, Pilates, HIIT, etc.) to increase pelvic floor muscle engagement, resist downward pressure, and assist relaxation and lengthening. The device is marketed as battery-free with no routines, designed to be worn like a tampon, and is supported by coaching services and free customer support. Pricing is offered in starter, fit, and gift kits, with additional accessories available for purchase.
Who it’s for: Active women and postpartum athletes seeking to improve pelvic floor engagement during exercise and daily activity; fitness professionals and clinicians may also be target buyers for bulk discounts.
Mentions awards (Fast Company 2025 Innovation by Design), product line expansions, multiple SKUs and kits, active e-commerce presence, coaching services, email acquisition, and wholesale inquiries; indicates traction and growth activities.
Melody is a career innovator of consumer conveniences. She is an optimist with a lifelong passion for improving daily life through better, more affordable products and services. Formerly: Panera, McDonald's, IDEO, Smart Design, Cooper-Hewitt. Education: Illinois Tech (MDes) and Yale University (BA). Colorado native.
Highly accomplished innovation leader and champion of human-centered design, with a passion for creating delightful products, services, and brand experiences. Has a proven track record of using insight-driven processes to uncover opportunities, drive concept generation and prototyping, and bring award-winning, iconic, useful, and beautiful consumer products and experiences to market.
Get fit, inside and out
Pippa introduces a wearable internal device, a conforming resistance spring worn like a tampon, designed to passively activate pelvic floor muscles during movement. It offers two resistance levels and aims to improve pelvic floor function for a wide range of users, promising up to 35% greater lift during contractions and seamless integration into workouts.
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