Proven Group

Active

PROVEN is using AI, data and personalization to disrupt CPG

Winter 2018Founded 201840 peopleSan Francisco, CA, USA; Remote

www.provenskincare.com ↗Crunchbase ↗See on the Idea Map Consumer momentum

About

Proven is a data powered skincare company that creates personalized skincare products based on more than 47 factors about an individual's skin, genetic background, lifestyle and environment. Our formulations are rooted in the largest beauty database in the world, the proprietary Skin Genome Project, built in-house by Proven's cofounder Amy Yuan, a computational physicist from Stanford. The database has won MIT's AI Technology of the Year award and encompasses more than 20Million consumer datapoints and thousands of scientific articles on skin. Our challenge now is to tell the story of Proven, and share our industry leading personalized skincare products with the world.

From their website

as of Jun 7, 2026www.provenskincare.com ↗

Direct-to-ConsumerSubscription · 3-step system advertised at $99 (regular price $167.97); subscription/auto-renew options implied by routine subscriptions and cancel anytime.

Proven Skincare offers personalized skincare routines that adapt to individual skin, lifestyle, and environment using a science-backed quiz-driven approach. The product delivers a 3-step system with customized cleansers, moisturizers, and serums designed to target specific concerns.

Customers complete a science-backed quiz to generate a personalized skincare routine. The system provides a 3-step regimen (cleanser, day moisturizer, night cream) plus optional eye care and serum products tailored to the individual's skin type and concerns. The routine is sold as a kit with pricing shown (e.g., a 3-step system priced at $99 during a sale from $167.97) and includes free 2-day shipping with the option to cancel anytime.

Who it’s for: Individuals seeking personalized, dermatologist-backed skincare routines that adapt to their skin type, concerns, and environment; consumers looking for a science-backed, quiz-driven skincare solution.

Features

Personalized skincare routine via quiz
Science-backed formulations
3-step system (cleanser, day moisturizer, night cream)
Optional eye cream and serum options
Free 2-day shipping
Cancel anytime
Limited-time promotional pricing

Marketing emphasis on promos, subscription model, and product-rich site; indication of ongoing customer acquisition through quizzes and online store

Founders · 2

Amy YuanFounder

Trained in large-scale computational physics. Co-founded and scaled an AI-powered personalization company to $150M+ in total revenue. Still building, looking for the next hard problem in AI.

LinkedIn ↗