Function of Beauty

Active

Customizable beauty for hair, skin, and body care products.

Winter 2016Founded 2015300 peopleNew York, NY, USA

www.functionofbeauty.com ↗LinkedIn ↗X ↗Crunchbase ↗See on the Idea Map Consumer momentum

About

We’re a customized beauty brand at the intersection of tech and beauty, setting out to democratize custom beauty and truly empower individuality. There’s no one size fits all with us.

From their website

as of Jun 7, 2026www.functionofbeauty.com ↗

SaaSSubscription · Offers subscriptions with benefits like free shipping on subscriptions; explicit concrete prices are not provided in the text.

Function of Beauty offers customizable hair, body, and skin care products formulated to individual hair types. Clients complete a two-minute quiz to generate tailored formulas, emphasizing clean, vegan, cruelty-free ingredients and delivery of personalized products.

Customers take a short hair-history quiz to determine their unique needs (damage, goals, styling habits). The company then formulates made-to-order products (shampoo, conditioner, treatments) tailored to the user and ships them. The offerings emphasize naturally-derived ingredients, vegan and cruelty-free standards, and a two-step customization process for hair care, with options to shop by hair type and purchase sets.

Who it’s for: Individuals seeking personalized hair care tailored to specific hair types and goals, who value vegan, cruelty-free, and clean ingredient formulas.

Features