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Modern insurance brokerage.
Newfront is building the modern insurance brokerage. Transparent data delivered real-time translates into a lower total cost of risk and greater insights. We work with 20% of US unicorns, 100s of YC startups, and 150+ public companies on their Business Insurance and Total Rewards. Headquartered in San Francisco, Newfront has more than 800 colleagues and offices throughout the US.
Newfront is a modern insurance brokerage that combines technology-native approaches with expert risk management and benefits solutions. It emphasizes data-driven insights, client-centric service, and a scalable platform to optimize risk, benefits, and retirement solutions for businesses.
Newfront provides a technology-enabled brokerage platform for business insurance and employee benefits. Key components include a digital interface for paperless onboarding, data-driven placement to identify insurance partners, a secure platform for ongoing service (payments, updates), and intelligent claims advocacy using proprietary analytics. The platform also features a Total Rewards suite (benefits, retirement, compliance, HR administration) and a Navigator/Benji/Mobile/Web technology stack to deliver risk management and benefits services across multiple industries.
Who it’s for: Businesses seeking modern, tech-forward insurance and benefits solutions across industries such as technology, manufacturing, fintech, education, retail, and nonprofit, including startups through mature enterprises.
part of WTW partnership; emphasizes technology-forward approach and AI development; large client base and growth trajectory mentioned (e.g., $3.1B in annual premiums, client retention).
How Newfront’s homepage introduced itself over the years — each line is the page title the web actually saw, linked to that moment’s archived capture.
Formerly “Abe” · why startups rename →
Customer communications hub for building strong relationships
Insurance and risk management tools for startups and growth-stage…
