Potion
ActiveAI for product formulation
Potion AI provides an AI-native platform for the beauty industry focused on ingredient management, formulation, and compliance. It offers tools for discovery, reverse engineering, formulation with a co-pilot, and regulatory screening, with enterprise security features.
The platform includes an AI-powered discovery/search across 80,000+ raw materials, an ingredient vault to upload and manage documents, a GenAI formulation workspace with a co-pilot, and an agentic AI for compliance. It enables reverse engineering from INCI lists, generates starting formulas with trade names and concentrations, and provides regulatory compliance feeds, export capabilities, and API access within a secure, SOC 2 Type II certified private workspace. Free discovery and a premium private cloud option are available, with an enterprise upgrade for advanced features.
Who it’s for: Cosmetics formulators, product development teams, and regulatory/compliance professionals in beauty brands and contract manufacturers
- AI-powered ingredient discovery
- Reverse engineering from INCI lists
- Generative AI formulation workspace
- Agentic AI compliance
- SOC 2 Type II security
- Private AI workspace with data ownership
- API access and export capabilities
Funding/revenue-focused offerings; premium/enterprise plans; SOC 2 Type II certification; multiple testimonials and enterprise-oriented features
Founders · 3
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