Turing Labs Inc.

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AI for R&D of consumer brands like P&G to develop better products

Winter 2020Founded 20195 peopleSan Francisco, CA, USA

www.turingsaas.com ↗LinkedIn ↗See on the Idea Map B2B momentum

About

Developing a consumer product like Dove is complex, time-consuming, and expensive; companies like Unilever analyzes millions of data points to develop a blockbuster consumer product. Turing makes this process 10x more efficient. Turing's AI harnesses the data from several sources and helps to make a better decision about product development 10x faster.

From their website

as of Jun 7, 2026www.turingsaas.com ↗

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Turing Labs offers an AI-powered platform for R&D formulation and product development tailored to consumer brands. Their domain-trained agents aim to optimize formulations, cost, and regulatory compliance to accelerate time-to-market.

Turing Labs provides a domain-trained AI platform (Luna) that coordinates the end-to-end innovation journey from KPI definition to validated production-ready formulas. It includes KPI-solver to generate concepts from business KPIs, IntelligenceIQ to identify optimal ingredients, FormulationIQ to minimize testing while maximizing learning, and KnowledgeIQ for intelligent formulation guidance beyond standard knowledge search. The platform works with sparse or messy data and emphasizes reducing trial-and-error, guiding formulation decisions, cost targets, and regulatory compliance across multiple products and markets.

Who it’s for: Consumer product brands and CPG manufacturers (e.g., global condiments, plant-based foods, homecare) seeking accelerated formulation, cost reduction, and regulatory compliance.

Features

KPI-driven concept generation
Ingredients optimization with cost/regulatory awareness
Few prototypes needed for optimal formulations
Domain knowledge-guided formulation guidance
Ability to work with sparse, low-data environments
Cross-product knowledge acceleration and insights
Regulatory and supply chain alignment

Customers: Top global condiments manufacturer, Plant-based cheese developer, Global homecare brand

Has funded status ($19.5M), six years in development, customer case studies and multiple global brand logos showcased, Careers page indicates growth hiring.

Founders · 1

Manmit ShrimaliFounder and CEO

Manmit Shrimali is founder & CEO of Turing Labs building world's first AI assistant for CPG R&D to develop better and safer consumer products. Independently raised $19M, founder-led enterprise sales to world's largest enterprises including Coke, Nestle, P&G, Unilever, Clorox, Smuckers, Kraft and many more., and scaled the company to Series A. Learned a lot in terms of enterprise sales, conflict resolution, and building category creating software. Parent of two. Love honesty and originality.

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