platoseed
AI & financial services for real estate in LatAm, starting by rent
Palomma is building the AI-native bank for real estate in LatAm. We start with AI agents for property managers (leasing, sales, collections), then add payments to own the flow of rent. This unlocks credit and insurance products to monetize on the $235Bn of rental flows from tenants and landlords.
Palomma provides AI-powered financial services for the real estate sector in Latin America, initially focusing on rent by automating payments, collection, protection, rewards, and liquidity across the rental cycle for tenants, owners, and real estate agencies.
Palomma offers an ecosystem of six products that automate and manage the rental lifecycle: Palomma AI (AI agents that automate and operate real estate workflows 24/7), Palomma Pay (automatic collection, disbursement, and treasury in one platform), Palomma Plus (rewards, discounts, and monthly raffles for Palomma Pay users), Palomma Protect (protects against tenant payment defaults), Palomma Advance (advance up to 12 months of rent in 24 hours, 100% digital), and Palomma Flex (split rent into two monthly payments). The platform covers from tenant payments to owner receipts, with AI handling conversations and operations at scale.
Who it’s for: Real estate inmobiliarias (agencies/portfolios), landlords/owners, and tenants in Latin America.
Listed as having +500 empresas del sector inmobiliario using the platform; mentions of 0+ inmobiliarias operan on infrastructure; case studies and references to investors; Hiring/traction indicators implied by enterprise adoption.
Colombian & Blue Devil (Go Duke!). Ex-Morgan Stanley, then helped scale Nubank into LatAm’s largest consumer bank. Now building the AI-native bank for real estate in LatAm, starting by rent. Avid soccer fan & squash player.
Mexican engineer building simpler bank payments for LatAm. I studied Computer Science at MIT and previously worked at JP Morgan developing systems for algorithmic trading. I enjoy training jiu jitsu in my free time.
Felipe Monsalve is a technical co-founder at Palomma. He moved from Colombia for his Bachelor's in CS & Econ, and stayed for his Master's in CS. In between schooling, and over the summers, he's gotten industry experience @ Meta, Bloomberg, and a few US + Latin American startups. More recently, at MIT, Felipe worked on a system for medical reporting of human rights violations in places with poor healthcare access. He's passionate about new technology and its impact on individuals.
Frictionless Pay by Bank for LatAm!
Palomma builds a single API and platform for LatAm online merchants to accept frictionless Pay by Bank payments, starting in Colombia, reducing card processing fees by 70-80% and improving conversion. It supports recurring payments, instant payment confirmation, and clearer reconciliation for merchants and apps in LatAm.
From the original launch (Mar 2023) — may be outdated.
Formerly “Pagaa” · why startups rename →

Shopify for Real Estate Agents in LATAM

All-in-one real estate marketplace for Latin America