Ordinary Seafood
InactiveWe are doing for seafood what Impossible did for meat
About
We are a consumer facing biotech company using the power of plant protein and biotechnology to deliver the next generation of sustainable seafood. Our mission is to bring balance back into our food system by empowering people to make greener choices one bite at a time.
Founders · 2
Co-founded a plant-based seafood company leveraging the power of biotechnology to make products delicious and hyper-realistic. Started my career in consulting moved over to the startup side. Did business development for food-tech startups and VC. Interested in tackling sustainability through food!
Founded a plant-based seafood company leveraging the power of biotechnology to make products delicious and hyper-realistic. Interested in the circularity of food systems, fermentation processes, functional and novel foods. The responsible and sustainable production of food is complex and my passion is combining aspects of traditional methods with advances from Bio and Foodtech. PhD in Food Science and Biotechnology from The University of Queensland, Australia.
Launch
We are Impossible for seafood
Numi Foods launches plant-based shrimp and salmon products aimed at consumers seeking seafood alternatives. The post highlights product iterations increasing purchase intent (shrimp from 23% to 63%, salmon to 85%), and invites partnerships with chefs/restaurants, social media follows, and word-of-mouth support.
From the original launch (Aug 2022) — may be outdated.
Formerly “Salt Stone”, “numi”, “numi foods”
Related startups
Impossible foods of seafood.
We make plant-based steaks with an authentic texture
