Nautilus

Active

AI platform to grow and to optimize car washes

Summer 2025Founded 20243 peopleSan Francisco, CA, USA

nautilus.co ↗LinkedIn ↗See on the Idea Map B2B momentum

About

Nautilus is the first modern platform built for car washes, replacing expensive legacy systems that cost operators thousands monthly. Nautilus delivers mobile-first e-commerce, membership management, and automated marketing. Learn more at nautilus.co.

From their website

as of Jun 7, 2026nautilus.co ↗

SaaSSubscription

Nautilus is a car wash platform that aims to grow online sales, manage memberships, and automate marketing from a single system. It emphasizes a turnkey setup, rapid deployment, and a unified toolset to replace fragmented tools.

The product combines high-converting checkouts with Apple Pay/Google Pay and one-click forms, centralized membership management (24/7 access for customers to update plans and payments), automated marketing campaigns that operate continuously (welcome series, win-backs, retention campaigns) driven by smart triggers and real-time behavior data, and analytics for ROI tracking from click to lifetime value. It also includes streamlined data tracking, predictive churn prevention, and scalable infrastructure to support growth in memberships and online sales.

Who it’s for: Car wash operators and chains looking to grow online sales, manage memberships, and automate marketing

Features

High-converting checkout with Apple Pay/Google Pay
24/7 membership management and self-serve payments
Automated, behavior-driven marketing campaigns
Welcome, win-back, and retention automation
Real-time ROI dashboards and analytics
End-to-end tracking from first click to lifetime value
Centralized data tracking and scalable infrastructure

marketing automation focus; claims of rapid deployment and customer success showcases; mentions of customers and success stories within the site

Founders · 2

Amayr BabarFounder

Dartmouth

Captain at Nautilus Amayr holds an A.B. and a B.E. in Engineering from Dartmouth.

LinkedIn ↗

Ali SareiniFounder & CTO

Dartmouth🎓 University of Virginia

Ali Sareini is the co-founder and CTO at Nautilus. He holds a B.S. in CS from the University of Virginia and left Dartmouth’s MEM program to build Nautilus full-time. Previously, he built critical money-movement systems at Fidelity Investments. Ali led SABRES, a private consulting firm, and serves on the board of a Missouri-based public-safety company. He got his start at Autobell Car Wash in high school — now he builds the software the industry runs on.

LinkedIn ↗

Launch

Launched on Y Combinator · Sep 2025

View launch post ↗

The unified platform modernizing how 80,000 car washes manage customers, drive repeat sales, and turn data into action.

Nautilus launches an AI-powered all-in-one CRM, e-commerce, and marketing automation platform for car washes that integrates with legacy POS systems, centralizes customer data, and enables real-time automated marketing and online memberships to boost online sales and reduce churn.