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Modern analytics for CPG brands
Muffin Data is a turnkey data platform and reporting solution for consumer packaged goods (CPG) brands. We combine proprietary data sets with automated ingestion from industry-specific data sources to provide a clear and unified view of in-store sales performance, product distribution, and supply chain health.
Muffin Data provides an analytics platform tailored for food and beverage brands, focusing on ease of use, clear insights, and customization. It automates data workflows and delivers visualizations and dashboards for sales, marketing, operations, and executives in the CPG space.
The Muffin Data Platform auto-syncs a brand's data from retailers and distributors, normalizes it in a custom-built data warehouse, and delivers out-of-the-box analytics with customization options. Key capabilities include automatic promo lift detection, sales velocity tracking, store- and DC-level inventory monitoring, out-of-stock detection, and the ability to build and export bespoke reports and charts. Users can monitor performance across accounts, compare against competitors, and leverage baselining to forecast demand, all without manual data pulls.
Who it’s for: CPG/food & beverage brands, especially emerging or modern brands seeking integrated analytics and automated data workflows for sales, marketing, ops, and executive insight.
Has customer testimonials and notable focus on ease of use; appears to be in active product development with continuous feature expansion and a demo-driven sales approach.
Co-founder at Muffin Data working to provide analytics solutions for leading Food & Beverage brands. Formerly at Banza, Gopuff, La Colombe, and RJMetrics.
Co-founder at Muffin Data building the single source of truth for CPG brands. Formerly at WhatsApp, Facebook, Stanford MS&E, RJMetrics. Talk to me about data warehousing + product growth.
Muffin Data is a turnkey data platform and reporting solution for CPG brands.
Muffin Data launches an analytics platform and plug-and-play dashboard for CPG brands, connecting retailer and distribution portals to extract, normalize, and enrich data for velocity and distribution analytics at retailer, store, and product levels; it positions itself as a unified data warehouse tailored for food and beverage brands.
From the original launch (Mar 2023) — may be outdated.
AI insights for consumer products
Real-time B2B data via simple APIs
