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Mixpanel is event analytics for builders that need answers.
Backed by Y Combinator · a16z (portfolio)
Mixpanel is analytics for builders that need answers from their data at their fingertips. When everyone in the organization can see — and learn from — the impact of their work, they are poised to make better decisions. Companies like OpenAI, Netflix, Pinterest, sweetgreen, CNN, samsara, Uber, and Yelp use Mixpanel to understand their customers, measure progress, and endeavor to make better decisions.
Mixpanel is a product analytics platform that helps teams track user behavior, measure conversions, and improve retention using AI-driven insights. It targets product, engineering, marketing, and data teams with an always-on product intelligence system grounded in the user's data.
Users can track events, build funnels, analyze retention, and segment data. It offers web analytics, session replay, heatmaps, experiments (A/B testing) and feature flags, a metric tree to map KPIs and drivers, and data warehouse connectors (e.g., Snowflake, BigQuery, Redshift). Mixpanel AI surfaces insights, diagnoses problems, and recommends next steps, with integration across the data stack for unified analytics and governance.
Who it’s for: Product teams, engineering teams, marketing teams, and data teams in organizations that need proactive product intelligence and analytics.
Marketing and product features highlighted; enterprise-ready messaging and data governance mentions imply traction and growth positioning.
Now working on climate change at Recheck. Previously founder at Mixpanel (2009-2019).
How Mixpanel’s homepage introduced itself over the years — each line is the page title the web actually saw, linked to that moment’s archived capture.
Data products for sales, marketing, finance, recruiting, and more.
Digital Analytics Platform
