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Product recommendations.
Directed Edge delivers Amazon-like "People who bought this also bought..." and "We think you'd also like"-style recommendations to other sites, using existing data being collected such as purchase or click histories. Recommendations are served in real-time via a REST API, with language bindings in several programming languages to make integration easy.
Directed Edge provides an e-commerce recommendation service via a Shopify plugin that delivers hundreds of thousands of product recommendations daily. The platform supports various recommendation types, hand-picking, business rules, and data import/export to power personalized shopping experiences.
The Shopify plugin imports shop data and generates multiple recommendation types (related products, cart recommendations, product bundles, personalized recommendations, top products, recently viewed, related to recently viewed, transactional email recommendations). It offers an Advanced hand-picker for manual curation, a Liquid-based business rules engine, and CSV import/export to integrate external recommendations. Users can mix hand-picked with automated recommendations. It supports installation through Shopify App Store and provides features to tailor recommendations within customer journeys and transactional emails.
Who it’s for: Shopify-based e-commerce merchants seeking to boost conversion through personalized and contextually relevant product recommendations.
mentions of Shopify App Store integration and 2026 copyright line; no explicit funding or hiring signals in the text
Amazon-level personalization for Shopify merchants
GPT Search & Merchandising for fashion e-commerce
