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Honeylove makes functional undergarments for women
Honeylove is a DTC startup founded by EDM artist Betsie Larkin. After searching high and low for quality shapewear that made her feel confident on stage, Betsie decided to create her own line of stage-worthy shapewear and launched publicly in 2018. Since then, Honeylove has expanded to tops, bras, and many other garments that have set new standards in their verticals. We apply a technical and artistic approach to problems we see in the fashion industry, creating products that serve our customers of all shapes, sizes, and backgrounds.
Honeylove makes functional undergarments for women, focusing on bras and shapewear designed to provide support without squeezing. Their products combine design and technology to offer items like wireless bras, shapewear, bodysuits, and more, with emphasis on comfort and shaping.
Product operates as a line of bras, shapewear, bodysuits, and underwear that use features such as wireless cups, bonded cradles, four-way stretch fabrics, targeted compression, silicone-lined bands, built-in shaping panels, and memory foam cups to provide support, shaping, and comfort without traditional underwire. The site highlights specific items (e.g., CrossOver Bra, CloudEmbrace Bra, X Balance shapewear, SuperPower Short) and mentions design elements like flexible boning, bonded seams, and cooling/comfortable fabrics.
Who it’s for: Women seeking comfortable, supportive intimates with shaping and minimal underwire; customers looking for wireless bras and lightweight shapewear.
Marketing focus on product features and direct-to-consumer shopping; includes promotions and memberships (HoneyClub) but no explicit funding/hiring signals disclosed.
How Honeylove’s homepage introduced itself over the years — each line is the page title the web actually saw, linked to that moment’s archived capture.
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