platoseed
Non-dilutive funding and payments in the Middle East
erad provides startups in the Middle East with non-dilutive growth capital. Connect your sales, marketing and banking data and receive an offer within 48 hours. Get access to key insights and analysis about your business.
erad provides working capital financing for online businesses in the Middle East, highlighting fast approvals and data-driven, Shariah-compliant funding. Their offering includes access to funds quickly with potential top-ups and data insights, integrated with common platforms like Shopify and Quickbooks.
Erad funds online businesses by analyzing the company data through a data-driven model to provide financing within as fast as 48 hours. The product supports top-up funding as needed, and connects securely to platforms the business uses (e.g., Shopify, Quickbooks) to access financing through live data connections. Financing is Shariah-compliant (Tawaruq) and the calculator on the site indicates up to 500,000 AED can be funded, subject to a written agreement.
Who it’s for: Online businesses in the Middle East, including sectors like Restaurant, Retail, Clinic, Beauty Salon, and related consumer-service verticals.
Customers: Sara Chemmaa • Founder, Citron, Shahzad Bhatti, Founder • Co Working Spaces, Charbel Hamouche, Owner • ExtraJoy, Anser Latif, Founder • MySyara, Ahmed Kheiry, Founder • Citron, Simona Agolini, Founder • Gameball
Contains mentions of funding/financing service, DFSA-regulated entity, customer testimonials, and product announcements; indicates traction and regulatory compliance.
Previously worked in M&A and banking, after working on an online coffee store with my current co-founder, Faris. Passionate about building, investing and data.
CTO, in charge of tech @ erad Led large scale e-commerce programs in the Middle East from idea to development, after spending 10 years in tech consulting and building products as an engineer in Europe.
Accidentally launched my first business, a coffee e-commerce store, with my current co-founder Salem, 6 years ago! Then stumbled into the Financial services world and spent 4 years learning about product and operations in retail & corporate banking. I then joined a BNPL startup before founding erad.
We’re on a mission to grow the digital economy in the Middle East 🚀
erad provides payment processing and non-dilutive funding for online businesses in the Middle East. It underwrites by accessing accounting, sales, payments, and marketing data, connects to a business’s systems, and offers financing within 48 hours with automated repayments tied to online payments.
From the original launch (Aug 2022) — may be outdated.

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