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Data-driven embedded Financial Services for Gig Workers
Dayra makes it easy for Egyptian businesses offer Loans and virtual bank accounts to their unbanked workers and customers through their App. For example, one of our customers an Egyptian trucking marketplace uses our API to give truck drivers an early advance on their earnings.
Dayra provides data-driven embedded financial services tailored for gig workers, enabling businesses to offer financial services to their users within their existing experience.
The product enables businesses to integrate financial services for their users, delivering these services through the same user experience as the host platform. The emphasis is on embedding financial capabilities directly into a partner’s workflow rather than creating a standalone financial product.
Who it’s for: Businesses that serve gig workers and want to offer embedded financial services to their users.
Omar Ekram is the Founder of Dayra. Ekram was a Managing Partner at Tanmiya Capital Ventures, a private equity firm focused on the Egyptian SME market Ekram was an IBanker with EFG Hermes where he advised on notable transactions with values in excess of USD 1 bn Ekram earned a BA in Economics and Finance, with minors in Computer Science and Mathematics, from the American University in Cairo and Columbia University in the City of New York; he is also a Chartered Financial Analyst
Employer backed payroll advances for employees in Egypt
Non-dilutive funding and payments in the Middle East
